So let’s take a look at this topic from two angles. First, from the consumer angle. I hate to tell you that every trace you leave behind you will not just...

Marketing is one of the fastest changing aspects of business. It’s all about figuring out the value of what you offer and how you could communicate that to the specific people who...

Canada’s #1 Marketing conference: The Art of Marketing Presented by IBM returned to Toronto on May 28th featuring five...

How did homemade donuts lead to a passion for innovative marketing and customer engagement technology? Well, that’s a tasty little tale. In 2000, I was...

Marketers love chasing the shiny new thing. It seems like every week, we learn about a new technology, social network, or media platform that promises...

Something amazing happened in early October of this year. A spacecraft launched from Cape Canaveral, Florida and made its way to the International...

In any supermarket chain, some things are easy to find. Apples. Milk. Bread. But if you're looking for flaxseeds? Coconut milk? Prunes? Who...

There’s a big difference between sticking with a brand and being stuck with one.  If your customers aren’t happy with your brand but they stay with you because...

The first book came out a little while ago called Unmarketing: Stop Marketing. Start Engaging. It was written because I was tired of hypocritical marketing...

The difference between art and science is really that art is based on science, in my opinion. The science is creating the foundation of insight which...

Brining together some of the marketing industry's most notable leaders, our sold out conference featured Biz Stone, David Usher, Randi Zuckerberg...

At a recent The Art of Marketing event in Toronto, I had the pleasure of sharing the stage with luminaries like Martin Lindstrom (author of...

Okay, I know that title of this article may seem like a harsh way to make a point, but things have changed a bit. There was a time when marketing was...

Marketers all want to generate word-of-mouth. But we sometimes forget that this inherently means giving up control.  We need to remember that advocates are...

While there is a great deal of appreciation for the power of metrics/data, I've come to realize that Sr. Leaders don't quite appreciate the...