There’s always this kind of weird tension between sales and marketing; where you know sales can blame marketing for not bringing the...
It’s interesting to think about marketing as an art. And I do agree that there’s a good bit of art to it – some creativity, but there’s also a lot of science. We don’t..
Now the second book actually has the word awesome in it because I use it so much in my life and in my talks and my business so it’s the...
I think the characteristics that make for great marketing is deeply understanding whatever you’re trying to sell and deeply understanding why...
In any emotional connection, there’s a lot of people who will throw their hands up and go “Well you’re a marketer, you want to...
This is a weird answer, but I think one of the most influential marketing campaigns I’ve ever seen is the campaign for literacy. So I have two...
Marketers used to have enough budget and enough control to get their job done. It was sort of “shut up and advertise this” and they worked...
The headline of this post may seem a bit odd since everyone knows what content marketing is. I mean, it’s all we’ve been talking about for the last few years...
HOW DO WE KNOW IF OUR MARKETING IS WORKING FOR US? This is a question many marketers struggle to answer for themselves, and for their Chief...
We’re all a little bit geeky these days. Every time we turn around, there seems to be a new digital platform that will build community, connect us with...
With cross-country transportation limited at the turn of the twentieth century, Vancouver was isolated from Toronto and Montreal’s domestic...
Most of us fight the daily whack-a-mole war on email and try to split our time judiciously between multiple devices and infinite amounts of digital content...
What I think is the art of marketing today is really a combination of things. I think it used to be how we stand out from the crowd and...
There is much the corporate world can learn from this 25-year-old diva, whose talent for building a brand might even surpass her formidable performing...
Seth Godin, marketing guru and bestselling author of countless business books including Linchpin and Purple Cow, recently spoke with us at "The...
