How does cognitive computing help marketers succeed in this age of evolving expections? there are many ways cognitive technologies can help marketers.
Marketing 101: Adopt a customer mindset. Of course its is easier said than done, but Ann Handley shares one simple way to adopt it.
The Art of Marketing conference came to Toronto on June 14th featuring five incredible though leaders. Here are the Key takeaways from the funny yet insightful presentation by Avinash Kaushik
For many brands, the struggle lies in developing mobile experiences that are equal to their website. What should they do? Sit out mobile and wait for Virtual Reality? When developing businesses to le
What is the current problem with Social media and businesses? Complaints are NEVER answered. If you want to retain customers with great customer service & experience, you cannot just be fast, you
Is there a perfect formula to mine and draw accurate conculsions about consumer behavior? All evidence points towards a combination of both datamining and Small Data. More companies have started comb
Serendipity works in two ways: you either hope it happens, or make it happen. When opportunities present themselves, it is up to us to make the most of it, and create even more opportunities for ours
The Art of Marketing came to Toronto on April 3rd, 2017. Here are the summaries of the presentations featuring Ann Handley, Ron Tite, Jonah Berger, Ryan Holiday, Terry O'Reilly and Troy Carter.
In our MBA-saturated culture, strategy-based thinking tends to overshadow design- and idea-based thinking. Wary of the big idea...
Well, it depends on the company. I obviously live in tech, for the last nine years all I've really known is software and technology startups...
The idea of remarkable is widely misunderstood. You don’t get to decide what is remarkable the market gets to decide what is remarkable and what...
I actually think that the Chief Information Officer, in principle should or could be in charge but I don’t think it’s going to happen because they do sit in isolation. In fact, what...
So let’s take a look at this topic from two angles. First, from the consumer angle. I hate to tell you that every trace you leave behind you will not just...
Well my principle is to do something which is not illegal. I basically would do my daily routine as everyone would ask me to do but then I would have a pocket of...
Here are the key takeaways from each speaker at The Art of Marketing in Toronto and their visual summaries drawn by Carolyn Ellis.
