“The sun never sets on planet cool...” Since hearing KISS rockstar and marketing mega-mogul utter these words at The Art of Marketing in Toronto...
Marketers love chasing the shiny new thing. It seems like every week, we learn about a new technology, social network, or media platform that promises...
Mobile ads are not Internet ads. Mobile ads are not like other ads. Marketers can say whatever they want about advertising. Many brands feel...
Facebook’s new workplace collaboration tool might not offer anything new, but its billion-plus user base makes it a threat that competitors can’t ignore...
I think what the marketing world needs to get ready for is a much more active public. I think consumer’s expectations have risen in recent years and along...
To me it’s interesting because we live in a technology-fueled world and I think a lot of the excitement and the hype is around data and social...
The most influential marketing campaign that I’ve seen was one of the great unsung marketing campaigns of the 80s which was the campaign that...
I think corporations have a really hard time. I speak to a lot of consumer packaged-goods marketers and I have some good friends who are that and...
That old saying about advertising and performance. When people talk about media and advertising, they inevitably trot out the old John Wanamaker saying...
We talk about authenticity a lot and I think that is very key. I think we need to think about how to showcase who we are, our values, what we’re...
The most influential marketing campaign that I’ve seen was one of the great unsung marketing campaigns of the 80s which was the campaign...
I think the characteristics that make for great marketing is deeply understanding whatever you’re trying to sell and deeply understanding why...
I think today in the world that we live in social media, you know social media is just a word of mouth jet stream – it’s just really important to create marketing that is worth talking ab
Okay, I know that title of this article may seem like a harsh way to make a point, but things have changed a bit. There was a time when marketing was...
I think with social media people can see through it because they’re right there having an engagement with you. So if you’re not transparent, if...
