Closing remarks by Ron Tite based on the speakers from The Art of Marketing in Montreal in 2014.

This is a weird answer, but I think one of the most influential marketing campaigns I’ve ever seen is the campaign for literacy. So I have two...

One of our proudest innovations is our laundry detergent. Laundry is a really, really challenging category. It’s essentially dominated by a handful...

Every customer interaction is an opportunity to not just make a customer happy but to create a moment worth talking about. Kick your usual...

Revenue is always going to be a challenge and so if that’s one of those things that does in fact keep small business owners up at night you...

Brands can use social media to break through the clutter because it’s an equalizer and gives you a chance to put something out there that’s seen...

Retargeting has taken the advertising world by storm. No longer do advertisers have to hope that an audience they want will be found at a particular...

The Art of Marketing has dramatically changed ever since social media has become so dominant in marketing and now it’s very hard to distinguish...

You can use your current base to get feedback, you can do it to test the marketplace. You’ve got to just trust the consumer. I tell people all...

I think this idea of audience development is kind of new in some ways. For many, many years marketers have tried to build a community or get...

Social media allows brands to start conversations, but are they conversations worth starting? It seems like nearly every ad closes with an invitation...

Over the years I have tried many methods for growing my business. I’ve hired internet marketing firms to implement direct marketing programs or improve...

One of the struggles of a communicator is the internal pressures of what is being demanded that you convey. You’ve got your boss saying...

Customer engagement is something that’s certainly an important factor. A lot of people think in terms of, when we talk about things...

The first thing to consider in your marketing is strategy. A lot of people say that and a lot of people get that, but it’s amazing how few...