Shopping has changed a lot over the years. I think in the old days it was an exciting thing going on, perhaps it was even entertaining, but now it’s become a routine...
There’s no doubt that technology brings with it some scary things. The scariest of them all is the uncertainty. Human beings are creatures of habit and any...
“The sun never sets on planet cool...” Since hearing KISS rockstar and marketing mega-mogul utter these words at The Art of Marketing in Toronto...
Well, it depends on the company. I obviously live in tech, for the last nine years all I've really known is software and technology startups...
Should you ever give away your services (or products) for free? This has been an on-going discussion in the speaking community. And recently I found that...
Social media allows brands to start conversations, but are they conversations worth starting? It seems like nearly every ad closes with an invitation...
3 weeks ago we had all of our belongings boxed and shipped from Boston to Florida. The movers still haven’t arrived and we don’t know...
Well my principle is to do something which is not illegal. I basically would do my daily routine as everyone would ask me to do but then I would have a pocket of...
In marketing, one size does not fit all. One size fits none. Many brands try to be all things to all people. General Mills CMO Mark Addicks once commented...
The only way to wring more value out of your content is to understand the intricate connection between your content and your strategy. Now, don’t hit the back button just yet...
We kicked off our sold out event in Toronto on June 5th with Biz Stone, Seth Godin, Jonah Berger, Charles Duhigg and David Usher at the Metro Toronto...
Keep Things in Perspective Sometimes social media can ignite a firestorm, which has devastating, career-ending consequences. But most of the time...
Facebook’s new workplace collaboration tool might not offer anything new, but its billion-plus user base makes it a threat that competitors can’t ignore...
Retargeting has taken the advertising world by storm. No longer do advertisers have to hope that an audience they want will be found at a particular...
When you reach for your cell phone, though you are unprovoked by a beep or a hum, you are a slave of biology, and of our modern-day dependency on...
