We all like to play. You could find yourself walking down a sidewalk and counting how many lines you don’t step on. It’s a part...
What was the last book that you read? I buy new books all day. Literally. I read most of my book on my iPhone using the Kindle, iBooks or Kobo app (but...
Brands can use social media to break through the clutter because it’s an equalizer and gives you a chance to put something out there that’s seen...
Well if I were you I would probably consider doing a combination of big data and what I call small data. Really big data is, of course, an accumulation of...
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Vancouver was buzzing about The Art of Marketing conference on March 19, 2014. The event returned with a very anticipated line up featuring some...
Here’s the standard social media cycle: 1. Get outrageously excited about social. 2. Rush into a social strategy headlong. 3. Lots of tweeting, facebooking...
We are always learning, or at the very least, should always strive to be learning. The pace of today’s industry doesn’t allow us to slow down. Marketers can’t...
In January, 2011, the World Economic Forum and Bain & Company published a report entitled “Personal Data: The Emergence of a New Asset Class.” The...
Can you give us a little background on your story and Kiip? I was born in Vancouver and ended up skipping four K-12 grades...
I think when you say “the art of marketing” and then combating it with the science of marketing is that it’s a little bit of both. The science...
After FarmVille, I think QR codes win the prize for my most ranted about topic when I'm speaking. They are the perfect example of a bright and shiny...
One of our proudest innovations is our laundry detergent. Laundry is a really, really challenging category. It’s essentially dominated by a handful...
Few events so clearly epitomize a nationwide conversion to brand intimacy as did the moment when seemingly every consumer in the country began...
Are marketers the most loathed human beings on earth? It is a question worthy of an answer. As a marketing professional, I often wonder where...
For me, privacy is a huge issue. I want everyone to step up and become a guardian for ethics. Why? Because at the end of the day if you're messing up with ethics...
