Those "Will It Blend?" videos of some guy throwing an iPhone in a blender and the instantly viral Shakeweight ads have millions and millions...
It is such a cliché to say that the web has radically transformed companies, and indeed entire industries. Yet I believe that the greatest transformation...
Canadians love their smartphones. 33% of us have one and we don’t leave home without it. With 79% of Canadian smartphone users unable to leave...
Adversperience, the most recently identified genre in the Art of Marketing, is the convergence of Advertising and Experiential...
The key insight behind Contagious is that word of mouth isn’t luck, it’s not chance and it’s not magic. We all know that word of mouth is really effective, but to...
Eric Ryan is a designer, marketer and founder of Method Products, a company that strives to create non-toxic biodegradable cleaning products with...
Even illiterate and preliterate generations could pass on their culture, their beliefs, their morals, and their laws and it stayed completely...
The January 2012 cover story of Fast Company magazine was all about Generation Flux. You’ve heard of Gen X, Gen Y and more, but what is...
To me it’s interesting because we live in a technology-fueled world and I think a lot of the excitement and the hype is around data and social...
Scooter Braun, famed talent manager and owner of Raymond-Braun Media Group and SchoolBoy Records, has worked with some of the music industry’s top talents...
Avinash Kaushik, digital marketing evangelist for Google and CEO of Market Motive, recently sat down with The Art Of at our backstage studio to talk...
Marketers were simply responsible for creating a demand for their products or services. Someone else took care of the consumer relationship pre or post...
One of the struggles of a communicator is the internal pressures of what is being demanded that you convey. You’ve got your boss saying...
Mobile ads are not Internet ads. Mobile ads are not like other ads. Marketers can say whatever they want about advertising. Many brands feel...
Seth Godin, author and founder of squidoo.com, is synonymous with innovation within the marketing community. After a highly...
