Brining together some of the marketing industry's most notable leaders, our sold out conference featured Biz Stone, David Usher, Randi Zuckerberg, Mitch Joel and Scott Stratten.
.@theartof the lady who asked @davidusher to sing one more song deserves a Christmas ham
David Usher, Juno Award winning musician and creativity expert, started off the conference with a mix of songs and ideas on how to get creative. Definitely a crowd favourite, David examined the creative process and techniques to help bring our creativity in our everyday work.
Technology has removed the technology from the technology @mitchjoel #tao
Mitch Joel, bestselling author of Six Pixels of Separation , was next to take the stage at The Art of Marketing Conference in Vancouver. Covering topics that included how thrive in a world where anyone can, and is, saying whatever they want about your brand, Mitch disscussed how direct relationships are the future of marketing.
Excited to see everyone at #TAO! I'm crowdsourcing a haiku about social media for my talk. Haiku = 5-7-5. Show me your creativity! #TAOM
Randi Zuckerberg, former head of marketing at Facebook, discussed social media and provided our delegates with advice on how to maximize your brand on Facebook.
The co-founder of Twitter, Biz Stone, followed Randi with a presentation on the importance of Twitter and other social media tools have have transformed communications, marketing and journalism.
Attending #TAOM from @theartof yesterday - best takeaway was fr @unmarketing - "Don't rebrand, do better!" So I ask, how can we do better?
Our conference concluded with a presentation from Scott Stratten, the bestselling author of Unmarketing , who examined viral and social marketing.
#tao is now trending in Canada trendsmap.com/ca
Our official hashtag #TAO trended Canada-wide throughout the day!
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