The most influential marketing campaign that I’ve seen was one of the great unsung marketing campaigns of the 80s which was the campaign...
I think this idea of audience development is kind of new in some ways. For many, many years marketers have tried to build a community or get...
You know what keeps a lot of entrepreneurs up at night? That back constant grind of ideas I’m convinced that most entrepreneurs are ADD at...
I think the reason I’m involved in a bunch of different things is that I find myself needing more – I want to be challenged. I want to wake up in the...
In terms of social media and what sales professionals should be using LinkedIn obviously is an amazing resource and an...
Life is about competitiveness. Life is about competition. There’s no way to avoid that and in my world one of the books that really influenced my way...
For us, it’s been about 5 years of research at CEB into the Challenger work, but the highest level we’ve been studying is the massive shift...
You visualize everyday with every thought whether you believe in visualization or not. If you say “hamburger” many people...
Inbound selling is coming. It is actually here in a lot of ways. I think that organizations really have to embrace it from a cultural standpoint. It’s not...
The things that we see that the challenger does differently, again, are teaching, tailoring, and taking control at the competency level. If I were to sum...
The biggest shift we’ve seen in customer buying behaviour, again, is the fact that with your customers today you’re biggest competitor is...
There are three really costly mistakes that women make when working in teams. The first is that because of how busy women’s lives are, particularly working women’s...
