So I think the idea if you can’t say something nice don’t say anything at all is one of those many things in that idea of what ladylike behaviour...
I think it is really easy to be very, very busy so how do you define good busy from just busy, busy because there’s always that loud, squeaky wheel...
We talk about authenticity a lot and I think that is very key. I think we need to think about how to showcase who we are, our values, what we’re...
The art of marketing is when you have empathy for the audience that you’re talking to. It’s part art, but I think it’s actually part science...
You can use your current base to get feedback, you can do it to test the marketplace. You’ve got to just trust the consumer. I tell people all...
Gary Vaynerchuk, online marketing trailblazer, entrepreneur and creator of Wine Library TV, sat down with The Art Of to discuss the state of the marketing...
So often when you want to build a really strong relationship you’ve got to get data from that client or perspective client that is more intimate so it’s...
Stephen Shapiro, innovation consultant and bestselling author of Personality Poker and Best Practices Are Stupid, recently took some time to...
The first thing to consider in your marketing is strategy. A lot of people say that and a lot of people get that, but it’s amazing how few...
I think corporations have a really hard time. I speak to a lot of consumer packaged-goods marketers and I have some good friends who are that and...
To be a leader in a marketing organization really hasn’t changed. Great leaders create a group of individuals around them that know that...
We forget that we are the heroes in our own lives and that we are the main character in our stories. Your name is the one above the title and yet, why is it that so often we...
