Facebook recently wrapped up a promotion tour designed to lure U.S. publishers to deliver their news feeds to Facebook. Since Facebook’s 1.4 billion...
Whatever you are selling, regardless of whether you are a big corporation or a small to medium sized business, and regardless of whether you are...
I think risks are something very easy to generalize, and say, “oh just take a risk, whatever.” But if you have a mortgage and you have children to go to school...
CURVED LINE THINKING The rise of the start-up and start-up culture is changing the way business thinks about planning, and about the straight lines of business plans. Steve...
I would encourage them to challenge their employees and challenge their team members and issue an invitation and encourage them...
Marketers love chasing the shiny new thing. It seems like every week, we learn about a new technology, social network, or media platform that promises...
It’s about understanding and weighing them. As you would any decision, business, and this is the thing, this is the thing I can’t help but think about when...
There is a common misconception about great ideas, whether it be new products or new pitches. Often when presenting the new idea to the world...
How do I know what risks to take? One, I go with my gut intuition, it’s treated me well, it’s my natural talent. It’s like, “how do you know how...
Institute a Scorecard Be transparent and routinely self-assess your team. Every quarter, we analyze how we’re doing on a detailed scorecard and...
Mobile ads are not Internet ads. Mobile ads are not like other ads. Marketers can say whatever they want about advertising. Many brands feel...
I’m more stressed about a 15 minute meeting of firing a junior level employee than making eight million dollar decisions. The processes at some...
The most important step in creating a habit is the first step. All those old sayings are really true. Well begun is half done. Don’t get it perfect, get it going...
So often when you want to build a really strong relationship you’ve got to get data from that client or perspective client that is more intimate so it’s...
What does it take to be a great leader? It’s a question I get asked often, along with, “What’s it really like to work with all those men?” Younger women...
