The Art of Marketing came to Toronto on April 3rd, 2017. Here are the summaries of the presentations featuring Ann Handley, Ron Tite, Jonah Berger, Ryan Holiday, Terry O'Reilly and Troy Carter.
Serendipity works in two ways: you either hope it happens, or make it happen. When opportunities present themselves, it is up to us to make the most of it, and create even more opportunities for ours
Here are the key takeaways from each speaker at The Art of Marketing in Toronto and their visual summaries drawn by Carolyn Ellis.
When a company investigates a new product opportunity, it is important to define the problem, and the requirements that will dictate a viable solution, independently from...
What is the current problem with Social media and businesses? Complaints are NEVER answered. If you want to retain customers with great customer service & experience, you cannot just be fast, you
For many brands, the struggle lies in developing mobile experiences that are equal to their website. What should they do? Sit out mobile and wait for Virtual Reality? When developing businesses to le
Is there a perfect formula to mine and draw accurate conculsions about consumer behavior? All evidence points towards a combination of both datamining and Small Data. More companies have started comb
In our MBA-saturated culture, strategy-based thinking tends to overshadow design- and idea-based thinking. Wary of the big idea...
The Art of Marketing came to Toronto on June 14th featuring five internationally renowned thought leaders. See the social media highlights here.
Nothing worth doing is without a collection of awesome myths. The original intent is lovely. “Here’s something that works, come follow me!” The problem with myths is...
The Art of Marketing conference came to Toronto on June 14th featuring five incredible though leaders. Here are the Key takeaways from the funny yet insightful presentation by Avinash Kaushik
If social media accomplished anything, it brought brands out into the open. It forced brands to respond - in public - to their consumers. Not just the...
