Popular Articles on Marketing

Change your mentality towards the ROI of social media The use of social media by marketers is put under the same scrutiny of any marketing...

Walmart might move in down the street and under-price you, but they can't take away your story. The stories of three small businesses might help you...

A major grocer was surprised to learn that a 50 percent off promotion on a popular cereal brand, which increased its Stock Keeping Unit...

Marketing 101: Adopt a customer mindset. Of course its is easier said than done, but Ann Handley shares one simple way to adopt it.

How does cognitive computing help marketers succeed in this age of evolving expections? there are many ways cognitive technologies can help marketers.