Shiny New Object Syndrome. It’s hard to resist. We, as businesspeople, often focus on the newest things, the latest and the greatest...
We all have an image in our mind's eye of the perfect time and space to do our creative work. An amazing studio overlooking the ocean with the...
It is such a cliché to say that the web has radically transformed companies, and indeed entire industries. Yet I believe that the greatest transformation...
Those "Will It Blend?" videos of some guy throwing an iPhone in a blender and the instantly viral Shakeweight ads have millions and millions...
Canadians love their smartphones. 33% of us have one and we don’t leave home without it. With 79% of Canadian smartphone users unable to leave...
Adversperience, the most recently identified genre in the Art of Marketing, is the convergence of Advertising and Experiential...
The January 2012 cover story of Fast Company magazine was all about Generation Flux. You’ve heard of Gen X, Gen Y and more, but what is...
Marketers were simply responsible for creating a demand for their products or services. Someone else took care of the consumer relationship pre or post...
Mobile ads are not Internet ads. Mobile ads are not like other ads. Marketers can say whatever they want about advertising. Many brands feel...
Is personal quantification the next evolution of the Big Data revolution? And is our addiction to analytics leading us astray? Three weeks ago, at...
Every customer interaction is an opportunity to not just make a customer happy but to create a moment worth talking about. Kick your usual...
Every company is struggling to nail down their core target group. If only they could define it, life--or at least business...
