While there is a great deal of appreciation for the power of metrics/data, I've come to realize that Sr. Leaders don't quite appreciate the...
What was the last book that you read? I buy new books all day. Literally. I read most of my book on my iPhone using the Kindle, iBooks or Kobo app (but...
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Vancouver was buzzing about The Art of Marketing conference on March 19, 2014. The event returned with a very anticipated line up featuring some...
We are always learning, or at the very least, should always strive to be learning. The pace of today’s industry doesn’t allow us to slow down. Marketers can’t...
Here’s the standard social media cycle: 1. Get outrageously excited about social. 2. Rush into a social strategy headlong. 3. Lots of tweeting, facebooking...
In January, 2011, the World Economic Forum and Bain & Company published a report entitled “Personal Data: The Emergence of a New Asset Class.” The...
Can you give us a little background on your story and Kiip? I was born in Vancouver and ended up skipping four K-12 grades...
After FarmVille, I think QR codes win the prize for my most ranted about topic when I'm speaking. They are the perfect example of a bright and shiny...
Few events so clearly epitomize a nationwide conversion to brand intimacy as did the moment when seemingly every consumer in the country began...
Are marketers the most loathed human beings on earth? It is a question worthy of an answer. As a marketing professional, I often wonder where...
Hint: It should be you. Why do so many strategies fail? The examples are almost endless: In the past months alone we've seen the sad stories unfold at Kodak...
In the same way China approached its preparations for the Beijing Olympics, businesses have fully detailed each sensory impression a product...
