Social Summary: The Art of Marketing – Toronto 2016

How to Engineer a Reverse Innovation

When a company investigates a new product opportunity, it is important to define the problem, and the requirements that will dictate a viable solution, independently from...

What the Brand Is... And What It Has Become

For many brands, the struggle lies in developing mobile experiences that are equal to their website. What should they do? Sit out mobile and wait for Virtual Reality? When developing businesses to leverage a mobile experience, today's leaders often forget that understanding the consumer of today is another world entirely.

Three Deadly Digital Marketing & Analytics Myths, De-Mythified

Nothing worth doing is without a collection of awesome myths. The original intent is lovely. “Here’s something that works, come follow me!” The problem with myths is...