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The Art Of
The Art of Marketing came to Toronto on April 3rd, 2017. Here are the summaries of the presentations featuring Ann Handley, Ron Tite, Jonah Berger, Ryan Holiday, Terry O'Reilly and Troy Carter.
Is there a perfect formula to mine and draw accurate conculsions about consumer behavior? All evidence points towards a combination of both datamining and Small Data. More companies have started combining both to track human interaction and behaviour to better our businesses.