A few months ago, I was fortunate enough to take part in a conference that included a fantastic presentation by the Chief Marketing Officer...
I think one of the biggest blind spots for small business owners is lack of alignment. We tend to build companies that are built around what we know...
A major grocer was surprised to learn that a 50 percent off promotion on a popular cereal brand, which increased its Stock Keeping Unit...
The first book came out a little while ago called Unmarketing: Stop Marketing. Start Engaging. It was written because I was tired of hypocritical marketing...
I think the toughest job is selling you on you and the awesomeness of you. That’s a work and process every day. Giving yourself pointers and tips...
Most business owners think marketing and immediately think email, copy, Facebook and promotions – you know, tactics. Heck, most...
I think it takes curiosity, humility, empathy, and passion to be a great leader. Passion is needed because if you don’t fundamentally...
Before there was empathy at the company, going to work felt like, well, work. On any given morning, the factory employees would...
Every small business wants grow their revenue, but from my perspective that is almost an unattainable goal because it’s...
In any emotional connection, there’s a lot of people who will throw their hands up and go “Well you’re a marketer, you want to...
Adversperience, the most recently identified genre in the Art of Marketing, is the convergence of Advertising and Experiential...
For us, it’s been about 5 years of research at CEB into the Challenger work, but the highest level we’ve been studying is the massive shift...
Every business, no matter how great, is vulnerable to decline. This is the subject of Jim Collins’ book “How the mighty fall.” Collins lists...
There are an awful lot of ways to get from A to B and the only real discriminator is time. If the building’s on fire then we all...
My 3 AM issue was mad desire to grow, to serve, to impact a lot of people. To see that were growing, but not knowing what the...
