In any emotional connection, there’s a lot of people who will throw their hands up and go “Well you’re a marketer, you want to...
I think the great thing about the Olympics is that you’re part of your own hockey team or your sport, but you’re also a part of a greater...
This is a weird answer, but I think one of the most influential marketing campaigns I’ve ever seen is the campaign for literacy. So I have two...
To me it’s interesting because we live in a technology filled world and I think a lot of the excitement and the hype is around data and social media...
For companies like LEGO, over-relying on big data can push a firm to the edge of bankcruptcy. Slowly, businesses have realized that big data has the potential to overlook the most important aspects o
With more and more business and interviewing taking place over lunch these days, I thought it made sense to take a moment or two to run through...
We’ve all had the experience of sitting through an awkward meeting, lunch or phone call—one that, no matter how hard we try, never seems to get...
Every business, no matter how great, is vulnerable to decline. This is the subject of Jim Collins’ book “How the mighty fall.” Collins lists...
When networking in person there obviously are things to do and things to avoid. Some of the things to do; be authentic, use eye contact...
It has been a long debate. I think in sales research about whether sales is more of an art or science and this is a long debate which I am nervous I...
There are an awful lot of ways to get from A to B and the only real discriminator is time. If the building’s on fire then we all...
Marketers used to have enough budget and enough control to get their job done. It was sort of “shut up and advertise this” and they worked...
There are many 3 a.m. issues that I think you face as an entrepreneur. Personally, we’ve got two offices with a bunch of employees...
It’s a tattered and overworked analogy, but it’s also necessarily true: Calgary is in for a bit of house cleaning. Maybe not a complete spring clean...
The Art of Leadership, to me, is this remarkable opportunity for people from all different backgrounds, all different companies, to come together to exchange great ideas...
