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FileEngine::write() - CORE/cake/libs/cache/file.php, line 144
Cache::write() - CORE/cake/libs/cache.php, line 303
I18n::translate() - CORE/cake/libs/i18n.php, line 157
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AuthComponent::__setDefaults() - CORE/cake/libs/controller/components/auth.php, line 476
AuthComponent::startup() - CORE/cake/libs/controller/components/auth.php, line 329
Component::triggerCallback() - CORE/cake/libs/controller/component.php, line 186
Controller::startupProcess() - CORE/cake/libs/controller/controller.php, line 523
Dispatcher::_invoke() - CORE/cake/dispatcher.php, line 187
Dispatcher::dispatch() - CORE/cake/dispatcher.php, line 171
[main] - APP/webroot/index.php, line 83
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FileEngine::write() - CORE/cake/libs/cache/file.php, line 144
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DataSource::__cacheDescription() - CORE/cake/libs/model/datasources/datasource.php, line 481
DataSource::describe() - CORE/cake/libs/model/datasources/datasource.php, line 278
DboMysqlBase::describe() - CORE/cake/libs/model/datasources/dbo/dbo_mysql.php, line 120
Model::schema() - CORE/cake/libs/model/model.php, line 929
Model::setSource() - CORE/cake/libs/model/model.php, line 780
Model::__construct() - CORE/cake/libs/model/model.php, line 474
include - APP/plugins/content/views/elements/support_tags.ctp, line 17
View::_render() - CORE/cake/libs/view/view.php, line 731
View::element() - CORE/cake/libs/view/view.php, line 392
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View::_render() - CORE/cake/libs/view/view.php, line 731
View::renderLayout() - CORE/cake/libs/view/view.php, line 489
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File::write() - CORE/cake/libs/file.php, line 243
FileEngine::write() - CORE/cake/libs/cache/file.php, line 144
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DataSource::__cacheDescription() - CORE/cake/libs/model/datasources/datasource.php, line 481
DataSource::describe() - CORE/cake/libs/model/datasources/datasource.php, line 278
DboMysqlBase::describe() - CORE/cake/libs/model/datasources/dbo/dbo_mysql.php, line 120
Model::schema() - CORE/cake/libs/model/model.php, line 929
Model::setSource() - CORE/cake/libs/model/model.php, line 780
Model::__construct() - CORE/cake/libs/model/model.php, line 474
ClassRegistry::init() - CORE/cake/libs/class_registry.php, line 141
Model::__constructLinkedModel() - CORE/cake/libs/model/model.php, line 658
Model::__createLinks() - CORE/cake/libs/model/model.php, line 629
Model::__construct() - CORE/cake/libs/model/model.php, line 482
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View::_render() - CORE/cake/libs/view/view.php, line 731
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View::element() - CORE/cake/libs/view/view.php, line 392
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View::_render() - CORE/cake/libs/view/view.php, line 731
View::element() - CORE/cake/libs/view/view.php, line 392
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View::_render() - CORE/cake/libs/view/view.php, line 731
View::renderLayout() - CORE/cake/libs/view/view.php, line 489
View::render() - CORE/cake/libs/view/view.php, line 435
Controller::render() - CORE/cake/libs/controller/controller.php, line 909
VideosController::view() - APP/plugins/theartof/controllers/videos_controller.php, line 148
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Cache::write() - CORE/cake/libs/cache.php, line 303
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View::_render() - CORE/cake/libs/view/view.php, line 731
View::element() - CORE/cake/libs/view/view.php, line 392
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View::_render() - CORE/cake/libs/view/view.php, line 731
View::element() - CORE/cake/libs/view/view.php, line 392
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View::_render() - CORE/cake/libs/view/view.php, line 731
View::renderLayout() - CORE/cake/libs/view/view.php, line 489
View::render() - CORE/cake/libs/view/view.php, line 435
Controller::render() - CORE/cake/libs/controller/controller.php, line 909
VideosController::view() - APP/plugins/theartof/controllers/videos_controller.php, line 148
The Art of Productions Inc.
46 Sherbourne Street, 3rd Floor
Toronto, ON M5A 2P7
CANADA
e. info@theartof.com
t. 416.479.9701
f. 416.479.9702
tf. 1.866.99.ART.OF (27863)
Social Media
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DataSource::__cacheDescription() - CORE/cake/libs/model/datasources/datasource.php, line 481
DataSource::describe() - CORE/cake/libs/model/datasources/datasource.php, line 278
DboMysqlBase::describe() - CORE/cake/libs/model/datasources/dbo/dbo_mysql.php, line 120
Model::schema() - CORE/cake/libs/model/model.php, line 929
Model::setSource() - CORE/cake/libs/model/model.php, line 780
Model::__construct() - CORE/cake/libs/model/model.php, line 474
include - APP/plugins/content/views/elements/navigation_breadcrumb.ctp, line 46
View::_render() - CORE/cake/libs/view/view.php, line 731
View::element() - CORE/cake/libs/view/view.php, line 392
include - APP/plugins/theartof/views/videos/view.ctp, line 24
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Cache::write() - CORE/cake/libs/cache.php, line 303
DataSource::__cacheDescription() - CORE/cake/libs/model/datasources/datasource.php, line 481
DataSource::describe() - CORE/cake/libs/model/datasources/datasource.php, line 278
DboMysqlBase::describe() - CORE/cake/libs/model/datasources/dbo/dbo_mysql.php, line 120
Model::schema() - CORE/cake/libs/model/model.php, line 929
Model::setSource() - CORE/cake/libs/model/model.php, line 780
Model::__construct() - CORE/cake/libs/model/model.php, line 474
ClassRegistry::init() - CORE/cake/libs/class_registry.php, line 141
Model::__constructLinkedModel() - CORE/cake/libs/model/model.php, line 658
Model::__createLinks() - CORE/cake/libs/model/model.php, line 629
Model::__construct() - CORE/cake/libs/model/model.php, line 482
include - APP/plugins/content/views/elements/navigation_breadcrumb.ctp, line 46
View::_render() - CORE/cake/libs/view/view.php, line 731
I think when you say “the art of marketing” and then combating it with the science of marketing is that it’s a little bit of both. The science we get in the data of marketing, the stats. We hear about things; whether it’s how much direct mail can or can’t work or how much social’s growing now.
Data’s kind of dangerous without the art of it. The art is the personality, the art is the relationships. When I sign up for your newsletter is it the science when you just say “Hey, you’ve signed up for my newsletter” or is there a nice, warm response saying “Thank you for giving me a spot in your inbox? Why did you sign up for the newsletter or can I ask what industry you are in?”.
Coincidentally, that’s what you get from my newsletter and I get people answering everyday wanting most of the time to say thank you: thank you for asking, thank you for not being a robot. The art, the warmth, making a customization for your marketplace and then the science in there makes an incredible combination together.
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Scott Stratten
Scott Stratten is the President of Un-Marketing. He is an expert in Viral, Social, and Authentic Marketing which he calls Un-Marketing.
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