Scott Stratten

Bestselling Author of UnSelling, UnMarketing, The Book of Business Awesome (and UnAwesome) & QR Codes Kill Kittens

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An eye-opener of why, and how, we need to start shifting our marketing weight from the broadcast leg to the dialogue leg. And it doesn't hurt one bit that he made it the funniest and most entertaining presentation we all sat through.

Tom Moradpour,
Marketing Director, Pepsico International

Scott Stratten is the President of Un-Marketing. He is an expert in Viral, Social, and Authentic Marketing which he calls Un-Marketing. It’s all about positioning yourself as a trusted expert in front of your target market, so when they have the need, they choose you.

Formerly a music industry marketer, national sales training manager and a Professor at the Sheridan College School of Business, he ran his “UnAgency” for a nearly a decade before solely focusing on speaking at events for companies like PepsiCo, Adobe, Red Cross, Hard Rock Cafe, Cirque du Soleil, Saks Fifth Avenue, Deloitte and Fidelity Investments when they need help guiding their way through the viral/social media and relationship marketing landscape.

He now has over 160,000 people follow his daily rantings on Twitter and was named one of the top 5 social media influencers in the world on Forbes.com. It’s the only time he’s felt comfortable being compared to Ashton Kutcher, P Diddy and Justin Bieber.

He has written three bestselling business books, the newest being “QR Codes Kill Kittens” a picture book for fed-up business people. His passion comes out most when speaking on stage, preaching engagement and becoming one of the most sought-out speakers on the subject.

Books by Scott Stratten

Videos featuring Scott Stratten View All

  • Personalization is an Art

    Scott Stratten

    I think when you say “the art of marketing” and then combating it with the science of marketing is that it’s a little bit of both. The science we get in the data of marketing, the stats.

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  • Authentic & Transparent Marketing

    Scott Stratten

    The first book came out a little while ago called Unmarketing: Stop Marketing. Start Engaging. It was written because I was tired of hypocritical marketing; I was tired of people hating getting cold calls at home, but then looking to better cold call for their own business.

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  • Your Authentic Self has no Competition

    Scott Stratten

    The best advice I ever received is something that I’ve paraphrased now; which is, if you are your authentic self you have no competition. When I was starting out I was trying to emulate everybody. Trying to be like this person and trying to be like that business and do this.

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Articles by Scott Stratten

Previous Events featuring Scott Stratten

Have you seen Scott Stratten speak? What did you think?