Scott Stratten
Bestselling Author of UnSelling, UnMarketing, The Book of Business Awesome (and UnAwesome) & QR Codes Kill Kittens
An eye-opener of why, and how, we need to start shifting our marketing weight from the broadcast leg to the dialogue leg. And it doesn't hurt one bit that he made it the funniest and most entertaining presentation we all sat through.
Scott Stratten is the President of Un-Marketing. He is an expert in Viral, Social, and Authentic Marketing which he calls Un-Marketing. It’s all about positioning yourself as a trusted expert in front of your target market, so when they have the need, they choose you.
Formerly a music industry marketer, national sales training manager and a Professor at the Sheridan College School of Business, he ran his “UnAgency” for a nearly a decade before solely focusing on speaking at events for companies like PepsiCo, Adobe, Red Cross, Hard Rock Cafe, Cirque du Soleil, Saks Fifth Avenue, Deloitte and Fidelity Investments when they need help guiding their way through the viral/social media and relationship marketing landscape.
He now has over 160,000 people follow his daily rantings on Twitter and was named one of the top 5 social media influencers in the world on Forbes.com. It’s the only time he’s felt comfortable being compared to Ashton Kutcher, P Diddy and Justin Bieber.
He has written three bestselling business books, the newest being “QR Codes Kill Kittens” a picture book for fed-up business people. His passion comes out most when speaking on stage, preaching engagement and becoming one of the most sought-out speakers on the subject.
Books by Scott Stratten
Videos featuring Scott Stratten View All
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Personalization is an Art
Scott StrattenI think when you say “the art of marketing” and then combating it with the science of marketing is that it’s a little bit of both. The science we get in the data of marketing, the stats.
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Your Brand is Defined by Your Customers
Scott StrattenNow the second book actually has the word awesome in it because I use it so much in my life and in my talks and my business so it’s the book of business awesome.
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Authentic & Transparent Marketing
Scott StrattenThe first book came out a little while ago called Unmarketing: Stop Marketing. Start Engaging. It was written because I was tired of hypocritical marketing; I was tired of people hating getting cold calls at home, but then looking to better cold call for their own business.
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Your Authentic Self has no Competition
Scott StrattenThe best advice I ever received is something that I’ve paraphrased now; which is, if you are your authentic self you have no competition. When I was starting out I was trying to emulate everybody. Trying to be like this person and trying to be like that business and do this.
Articles by Scott Stratten
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UnMarketing
Scott StrattenActionable Summary by Chris Taylor Based on the book by Scott Stratten If you buy UnMarketing through Amazon.ca, it'll cost you $18.77. Which begs the question why I paid $63 to read it.
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Why No One Will Watch Your Crappy Corporate "Viral" Video, And How To Fix It
Scott StrattenThose "Will It Blend?" videos of some guy throwing an iPhone in a blender and the instantly viral Shakeweight ads have millions and millions of views. Your company's new "viral" spot has 500.
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The Problem With QR Codes
Scott StrattenAfter FarmVille, I think QR codes win the prize for my most ranted about topic when I'm speaking. They are the perfect example of a bright and shiny marketing object.
Previous Events featuring Scott Stratten
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Lessons from The Art of Sales Toronto 2015
Ron TiteThe following are closing remarks curated by our host, Ron Tite based on the presentations by Scott Stratten, Greg McKeown, Joey Coleman, Jackie Huba, John Jantsch and Mark Bowden at The Art of Sales in Toronto.
Have you seen Scott Stratten speak? What did you think?