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I18n::translate() - CORE/cake/libs/i18n.php, line 157
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AuthComponent::__setDefaults() - CORE/cake/libs/controller/components/auth.php, line 476
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Controller::startupProcess() - CORE/cake/libs/controller/controller.php, line 523
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[main] - APP/webroot/index.php, line 83
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DataSource::__cacheDescription() - CORE/cake/libs/model/datasources/datasource.php, line 481
DataSource::describe() - CORE/cake/libs/model/datasources/datasource.php, line 278
DboMysqlBase::describe() - CORE/cake/libs/model/datasources/dbo/dbo_mysql.php, line 120
Model::schema() - CORE/cake/libs/model/model.php, line 929
Model::setSource() - CORE/cake/libs/model/model.php, line 780
Model::__construct() - CORE/cake/libs/model/model.php, line 474
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DboMysqlBase::describe() - CORE/cake/libs/model/datasources/dbo/dbo_mysql.php, line 120
Model::schema() - CORE/cake/libs/model/model.php, line 929
Model::setSource() - CORE/cake/libs/model/model.php, line 780
Model::__construct() - CORE/cake/libs/model/model.php, line 474
ClassRegistry::init() - CORE/cake/libs/class_registry.php, line 141
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Model::__createLinks() - CORE/cake/libs/model/model.php, line 629
Model::__construct() - CORE/cake/libs/model/model.php, line 482
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Controller::render() - CORE/cake/libs/controller/controller.php, line 909
VideosController::view() - APP/plugins/theartof/controllers/videos_controller.php, line 148
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Controller::render() - CORE/cake/libs/controller/controller.php, line 909
VideosController::view() - APP/plugins/theartof/controllers/videos_controller.php, line 148
The Art of Productions Inc.
46 Sherbourne Street, 3rd Floor
Toronto, ON M5A 2P7
CANADA
e. info@theartof.com
t. 416.479.9701
f. 416.479.9702
tf. 1.866.99.ART.OF (27863)
Social Media
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DboMysqlBase::describe() - CORE/cake/libs/model/datasources/dbo/dbo_mysql.php, line 120
Model::schema() - CORE/cake/libs/model/model.php, line 929
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Model::__construct() - CORE/cake/libs/model/model.php, line 474
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Model::__construct() - CORE/cake/libs/model/model.php, line 474
ClassRegistry::init() - CORE/cake/libs/class_registry.php, line 141
Model::__constructLinkedModel() - CORE/cake/libs/model/model.php, line 658
Model::__createLinks() - CORE/cake/libs/model/model.php, line 629
Model::__construct() - CORE/cake/libs/model/model.php, line 482
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The first book came out a little while ago called Unmarketing: Stop Marketing. Start Engaging. It was written because I was tired of hypocritical marketing; I was tired of people hating getting cold calls at home, but then looking to better cold call for their own business. It didn’t make any sense. I thought “You know what, there’s a better way. There’s got to be people out here who like to be marketed to in smart ways and in engaging ways. That we do business with people we know, like, and trust. So why not do that with our business?”
Authentic Marketing is almost a term that makes me feel kind of weird when you say “authentic is a strategy”. It’s not a strategy, authentic is being you and being true to your customers and being transparent about what you’re doing.
Sadly, the term authentic marketing has become a buzz term and people think “Well how do we do that?” It’s pretty simple: you answer questions when you’re asked, you don’t hide behind a PR person, and you’re open: you have a blog, you tweet, you’re on Facebook answering honest questions so when it hits the fan, you don’t hide behind the fan. It’s time to be awesome and being transparent actually is an amazing way to differentiate yourself for other people. You’re open, you’re talking and you’re really engaged, which builds trust with your customer base.
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Scott Stratten
Scott Stratten is the President of Un-Marketing. He is an expert in Viral, Social, and Authentic Marketing which he calls Un-Marketing.
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