Avinash Kaushik, digital marketing evangelist for Google and CEO of Market Motive, recently sat down with The Art Of at our backstage studio to talk...
Marketers were simply responsible for creating a demand for their products or services. Someone else took care of the consumer relationship pre or post...
So the art of productivity is sort of interesting because I get asked into companies and one of the things you hear so often in a company is we need...
Finding the where with all to really execute on new ideas is a really hard. I’d be lying if I said it’s so easy – it’s really a complex thing. What you have is...
Mobile ads are not Internet ads. Mobile ads are not like other ads. Marketers can say whatever they want about advertising. Many brands feel...
The most important thing is to have a clear vision where you are going and to make sure that you take enough time to unplug and recharge – we call it...
Seth Godin, author and founder of squidoo.com, is synonymous with innovation within the marketing community. After a highly...
There is nothing wrong with hard work. But what if there is a way of extracting the greatest amount of value with the least amount of effort?
There is so much talk about technology, about the expansion of our reach, about smart phones and smart tools. And yet, all the while that more billions of us...
Is personal quantification the next evolution of the Big Data revolution? And is our addiction to analytics leading us astray? Three weeks ago, at...
The rewards that have been the most effective are actuallyvirtual instant gratification rewards. These are things like content downloads...
The most influential marketing campaign that I’ve seen was one of the great unsung marketing campaigns of the 80s which was the campaign that...
When I had the opportunity to visit Google’s headquarters to give a talk last summer, I found out first hand that the rumors are true: there’s a lot of food and it is delicious...
My favorite South Park episode is called “Gnomes.” Here’s the gist of the story, as I remember it. Tweek’s underpants are being stolen. He has only one pair left...
I think it’s so important to continue your learning really throughout your career, certainly even throughout your life, because the world we’re living in...
