Few of the opportunities today present as many advantages to the next generation of entrepreneurs as the big shift from paid to earned media. To clarify...
Everyone from Fortune 500 companies to the corner coffee shop has realized that word-of-mouth helps things become popular – in fact, it’s up to 30...
Stephen Shapiro, innovation consultant and bestselling author of Personality Poker and Best Practices Are Stupid, recently took some time to...
We forget that we are the heroes in our own lives and that we are the main character in our stories. Your name is the one above the title and yet, why is it that so often we...
Never Eat Alone was much more than my story. What seemed to me to be my unique and zealous drive to connect and succeed as a poor kid in a...
To be a leader in a marketing organization really hasn’t changed. Great leaders create a group of individuals around them that know that...
The first thing to consider in your marketing is strategy. A lot of people say that and a lot of people get that, but it’s amazing how few...
I think corporations have a really hard time. I speak to a lot of consumer packaged-goods marketers and I have some good friends who are that and...
So often when you want to build a really strong relationship you’ve got to get data from that client or perspective client that is more intimate so it’s...
To attract and retain the best people it’s very important to understand how people are alike and how people are different...
In today’s world there are quite a few things that you can do to expand your network the good news is that we’re no longer tied to our...
As far as tips, one of the things we’re very careful not to give people the impression of is that a challenger is a book of tips and tricks...
Shiny New Object Syndrome. It’s hard to resist. We, as businesspeople, often focus on the newest things, the latest and the greatest...
Being a leader is perhaps the hardest challenge any of us will ever face. No matter how long we work at it, practicing the right behaviors is a...
“No one has ever become poor... giving."- Anne Frank There is something in the human DNA that makes us feel good when we give to others...
