Articles on Marketing

How does cognitive computing help marketers succeed in this age of evolving expections? there are many ways cognitive technologies can help marketers. 

Marketing 101: Adopt a customer mindset. Of course its is easier said than done, but Ann Handley shares one simple way to adopt it.

The Art of Marketing conference came to Toronto on June 14th featuring five incredible though leaders. Here are the Key takeaways from the funny yet insightful presentation by Avinash Kaushik

For many brands, the struggle lies in developing mobile experiences that are equal to their website. What should they do? Sit out mobile and wait for Virtual Reality? When developing businesses to le

What is the current problem with Social media and businesses? Complaints are NEVER answered. If you want to retain customers with great customer service & experience, you cannot just be fast, you

Is there a perfect formula to mine and draw accurate conculsions about consumer behavior? All evidence points towards a combination of both datamining and Small Data. More companies have started comb

Serendipity works in two ways: you either hope it happens, or make it happen. When opportunities present themselves, it is up to us to make the most of it, and create even more opportunities for ours

The Art of Marketing came to Toronto on April 3rd, 2017. Here are the summaries of the presentations featuring Ann Handley, Ron Tite, Jonah Berger, Ryan Holiday, Terry O'Reilly and Troy Carter.

In our MBA-saturated culture, strategy-based thinking tends to overshadow design- and idea-based thinking. Wary of the big idea...

Here are the key takeaways from each speaker at The Art of Marketing in Toronto and their visual summaries drawn by Carolyn Ellis. 

The Art of Marketing came to Toronto on June 14th featuring five internationally renowned thought leaders. See the social media highlights here.

We are always learning, or at the very least, should always strive to be learning. The pace of today’s industry doesn’t allow us to slow down. Marketers can’t...