If social media accomplished anything, it brought brands out into the open. It forced brands to respond - in public - to their consumers. Not just the...
Should you ever give away your services (or products) for free? This has been an on-going discussion in the speaking community. And recently I found that...
Nothing worth doing is without a collection of awesome myths. The original intent is lovely. “Here’s something that works, come follow me!” The problem with myths is...
When a company investigates a new product opportunity, it is important to define the problem, and the requirements that will dictate a viable solution, independently from...
3 weeks ago we had all of our belongings boxed and shipped from Boston to Florida. The movers still haven’t arrived and we don’t know...
Marketing is one of the fastest changing aspects of business. It’s all about figuring out the value of what you offer and how you could communicate that to the specific people who...
What is your content trying to do? Why does your content exist? Who is it reaching? What business purpose does it solve? Is it any good? Does anyone care? If you...
The only way to wring more value out of your content is to understand the intricate connection between your content and your strategy. Now, don’t hit the back button just yet...
I have a love affair with bookstores: the search, the smell, the tactile sensation of turning pages. I’m convinced I’m not alone. There are lots of customers who...
“The sun never sets on planet cool...” Since hearing KISS rockstar and marketing mega-mogul utter these words at The Art of Marketing in Toronto...
Marketers love chasing the shiny new thing. It seems like every week, we learn about a new technology, social network, or media platform that promises...
Mobile ads are not Internet ads. Mobile ads are not like other ads. Marketers can say whatever they want about advertising. Many brands feel...
