I actually think that the Chief Information Officer, in principle should or could be in charge but I don’t think it’s going to happen because they do sit in isolation. In fact, what...
The idea of remarkable is widely misunderstood. You don’t get to decide what is remarkable the market gets to decide what is remarkable and what...
Shopping has changed a lot over the years. I think in the old days it was an exciting thing going on, perhaps it was even entertaining, but now it’s become a routine...
Well, it depends on the company. I obviously live in tech, for the last nine years all I've really known is software and technology startups...
Well my principle is to do something which is not illegal. I basically would do my daily routine as everyone would ask me to do but then I would have a pocket of...
So let’s take a look at this topic from two angles. First, from the consumer angle. I hate to tell you that every trace you leave behind you will not just...
The first book came out a little while ago called Unmarketing: Stop Marketing. Start Engaging. It was written because I was tired of hypocritical marketing...
The difference between art and science is really that art is based on science, in my opinion. The science is creating the foundation of insight which...
We all like to play. You could find yourself walking down a sidewalk and counting how many lines you don’t step on. It’s a part...
Brands can use social media to break through the clutter because it’s an equalizer and gives you a chance to put something out there that’s seen...
Well if I were you I would probably consider doing a combination of big data and what I call small data. Really big data is, of course, an accumulation of...
I think when you say “the art of marketing” and then combating it with the science of marketing is that it’s a little bit of both. The science...
