Marketers used to have enough budget and enough control to get their job done. It was sort of “shut up and advertise this” and they worked...
What I think is the art of marketing today is really a combination of things. I think it used to be how we stand out from the crowd and...
Customer engagement is something that’s certainly an important factor. A lot of people think in terms of, when we talk about things...
Seth Godin, marketing guru and bestselling author of countless business books including Linchpin and Purple Cow, recently spoke with us at "The...
Revenue is always going to be a challenge and so if that’s one of those things that does in fact keep small business owners up at night you...
I think maybe more customers have the ability to come and go and find information about organizations. To find out who’s good and who’s bad and all...
I created Duct Tape Marketing really as a way to solve my greatest frustration. I was going and working with small business owners as a...
Martin Lindstrom, branding expert and Time Magazine Influential 100 Honoree, joined The Art Of in our backstage studio to talk branding, marketing...
The Art of Marketing has dramatically changed ever since social media has become so dominant in marketing and now it’s very hard to distinguish...
Let’s think for a minute about Ferraris or Porsches; you can look at those cars if you are a car aficionado and say that that car is a work of art, that car makes me...
