Seth Godin

New York Times Bestselling Author, Purple Cow, Linchpin, Tribes & More

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Godin is endlessly curious, opinionated and knowledgeable on a wide variety of subjects. He is a relentless marketer... and also a clear-eyed visionary with strong and sensible ideas on how the new economy can, should and will function.

Miami Herald

Seth Godin is the author of 17 books that have been bestsellers around the world and have been translated into more than 35 languages. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. You might be familiar with his books Linchpin, Tribes, The Dip and Purple Cow.

In addition to his writing and speaking, Seth is founder of squidoo.com, a fast growing, easy to use website. His blog (which you can find by typing "seth" into Google) is one of the most popular in the world. Before his work as a writer and blogger, Godin was Vice President of Direct Marketing at Yahoo!, a job he got after selling them his pioneering 1990s online startup, Yoyodyne.

In 2013, Godin was inducted into the Direct Marketing Hall of Fame, one of three chosen for this honor.

Recently, Godin once again set the book publishing on its ear by launching a series of four books via Kickstarter. The campaign reached its goal after three hours and ended up becoming the most successful book project ever done this way. His latest, The Icarus Deception, argues that we've been brainwashed by industrial propaganda, and pushes us to stand out, not to fit in.

Books by Seth Godin

Videos featuring Seth Godin View All

  • Think Like a Small Business

    Seth Godin

    In the Industrial Age, the 1950, 1960s, the peak of it, the goal was to be a big business. An industrialist, someone who did a reliable thing for average people, again and again; a Canadian Tire, a Stelco, or even a Tim Horton’s. And every small business was told to act like a big business.

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  • How to be a Remarkable Marketer

    Seth Godin

    The idea of remarkable is widely misunderstood. You don’t get to decide what is remarkable, the market gets to decide what is remarkable and what the market cares about and what the market remarks about is themselves. Not you, themselves. People want their best self.

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  • Kickstarting Your Tribe

    Seth Godin

    About a year ago I got a Kickstarter campaign and in less than three hours we hit our goal, and we sold out everything in about three days, so it was an overnight success! But of course it wasn’t an overnight success. It took me ten years to earn the connection with the tribe that lead to this.

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  • Getting Your Ducks in a Row

    Seth Godin

    A lot of people spend their whole day getting their ducks in a row: “I’m going to start this tonight is need to get this one more duck degree, this network, this position, this, this, this,” – the problem is if you’re not ready to do something with the duck all those duck...

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  • Science and The Art of Marketing

    Seth Godin

    Let’s think for a minute about Ferraris or Porsches; you can look at those cars if you are a car aficionado and say that that car is a work of art, that car makes me gasp; that I can imagine dreaming of owning that car - even if I already have a car, I want that one instead.

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  • Embrace the New Marketing

    Seth Godin

    "If you’re getting left behind its because you’re stuck asking the wrong questions". Seth Godin, marketing guru and bestselling author of countless business books including Linchpin and Purple Cow, recently spoke with us at "The Art Of" Backstage studio.

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  • Seth Godin: The Art of Marketing Q&A

    Seth Godin

    Seth Godin, author and founder of squidoo.com, is synonymous with innovation within the marketing community. After a highly informative and valuable session at The Art Of Marketing, we had the chance to chat with the marketing industry’s leading authority at our backstage studio.

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Articles by Seth Godin

  • The Moderation Glitch

    Seth Godin

    More doesn't scale forever. Why are we so bad at engaging with this obvious truth? In Malcolm's new book, he points out that our expectation is that most things will respond in a linear way. More input gets us more output. If you want a hotter fire, add more wood. If you want more sales, run more ads.

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Previous Events featuring Seth Godin

  • Review: The Art of Marketing - Vancouver 2014

    The Art Of

    Vancouver was buzzing about The Art of Marketing conference on March 19, 2014. The event returned with a very anticipated line up featuring some of the most well known names in marketing. Along with the excitement brought great conversation via our official hashtag: #TheArtOf .

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Have you seen Seth Godin speak? What did you think?