Dr. Robert Cialdini

New York Times Bestselling & World-Renowned Expert on the Psychology of Influence

Dr. Robert Cialdini

Robert Cialdini is the Benjamin Franklin of research on influence–a keen observer of human nature, great writer, minter of pithy phrases, and clever experimenter who’s able to capture lightning in a jar.

Chip Heath,
Professor, Stanford Graduate School of Business

Dr. Robert Cialdini has spent his entire career researching the science of influence earning him an international reputation as an expert in the fields of persuasion, compliance, and negotiation. His books including, Influence: Science & Practice, are the result of decades of peer-reviewed research on why people comply with requests. Influence has sold over 2 million copies, is a New York Times Bestseller and has been published in twenty-seven languages.

Because of the world-wide recognition of Dr. Cialdini’s cutting edge scientificresearch and his ethical business and policy applications, he is frequently regarded as the “Godfather of influence.”

Dr. Cialdini received his Ph.D from the University of North Carolina and post doctoral training from Columbia University. He has held Visiting Scholar Appointments at Ohio State University, the University of California, the Annenberg School of Communications, and the Graduate School of Business of Stanford University. Currently, Dr Cialdini is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University.

Dr. Cialdini is President of INFLUENCE AT WORK; focusing on ethical influence training, corporate keynote programs, and the CMCT (Cialdini Method Certified Trainer) program.

Dr. Cialdini’s clients include such organizations as Google, Microsoft, Cisco Systems, Bayer, Coca Cola, KPMG, AstraZeneca, Ericsson, Kodak, Merrill Lynch, Nationwide Insurance, Pfizer, AAA, Northern Trust, IBM, Prudential, The Mayo Clinic, GlaxoSmithKline, The Weather Channel, the United States Department of Justice, and NATO.

Books by Dr. Robert Cialdini

Videos featuring Dr. Robert Cialdini

  • How to Gain Trust

    Dr. Robert Cialdini

    In the first three minutes of a call to optimize trust… turns out there’s a strategy that creates instant influence through instant trustworthiness.

  • The Six Principles of Persuasion

    Dr. Robert Cialdini

    So for me the psychology of persuasion is using one or another of these six principles. They are, for example, reciprocation – where we give something to people first, they want to give back to us. Secondly is liking.


Have you seen Dr. Robert Cialdini speak? What did you think?