Warning: Illegal string offset 'file' in /home/cnovais/beta.theartof.com/cake/libs/debugger.php on line 622

Warning: Illegal string offset 'line' in /home/cnovais/beta.theartof.com/cake/libs/debugger.php on line 622
Warning (2): touch() [function.touch]: Unable to create file /home/cnovais/beta.theartof.com/app/tmp/cache/models/cake_model_default_snippet_urls because No space left on device [CORE/cake/libs/file.php, line 125]

Warning: Illegal string offset 'file' in /home/cnovais/beta.theartof.com/cake/libs/debugger.php on line 622

Warning: Illegal string offset 'line' in /home/cnovais/beta.theartof.com/cake/libs/debugger.php on line 622
Warning (2): touch() [function.touch]: Unable to create file /home/cnovais/beta.theartof.com/app/tmp/cache/models/cake_model_default_snippets because No space left on device [CORE/cake/libs/file.php, line 125]

Warning: Illegal string offset 'file' in /home/cnovais/beta.theartof.com/cake/libs/debugger.php on line 622

Warning: Illegal string offset 'line' in /home/cnovais/beta.theartof.com/cake/libs/debugger.php on line 622
Warning (2): touch() [function.touch]: Unable to create file /home/cnovais/beta.theartof.com/app/tmp/cache/models/cake_model_default_snippet_templates because No space left on device [CORE/cake/libs/file.php, line 125]

Influence – Science and Practice

Influence – Science and Practice

"Influence: Science and Practice" is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request). Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say "yes." Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of "Influence" reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.

Have you read Influence – Science and Practice? What did you think?