The old way of selling is dead. The only people who don’t know that are other sales trainers, recently released old-world sales tactics books that are still trying to convey old messages, and..
Many girls want to lead, only to be discouraged by criticism for taking the reins. By launching a campaign to ban the word “bossy,”...
About a year ago I got a Kickstarter campaign and in less than three hours we hit our goal, and we sold out everything in about three days, so it was an overnight success! But...
So what does it take to be considered strategic today? Everyone wants to be considered strategic, it’s the holy grail of promotions, of getting that capital if you’re an...
The amount of time management spends measuring sales activity and salespeople (or dumber, the ROI of some investment they made in CRM), is...
Andrew Zimakas, CMO at ING DIRECT Canada Cheri Chevalier, CMO at Microsoft Canada David Klein, VP of Marketing & Innovation at Aeroplan...
The Art of Leadership Vancouver was a tremendous success! Five internationally renowned business leaders took the stage at our full day conference to provide...
There’s a big difference between sticking with a brand and being stuck with one. If your customers aren’t happy with your brand but they stay with you because...
Productive conflict of probably one of the biggest “asks” that I make in You First. In the whole book I had to leave that until the last chapter because...
The first book came out a little while ago called Unmarketing: Stop Marketing. Start Engaging. It was written because I was tired of hypocritical marketing...
Most of us walk through life thinking that feedback gives us information about ourselves— our abilities, strengths, and weaknesses, our performance...
Unfortunately so often we are on cruise control in our careers. We know what’s on our job description and we show up to work, we do the bare minimum...
Growing revenue in a world where there’s so much economic uncertainty it can be troublesome trying to connect the two - I think that economic challenges...
“Give me a minute, let me check my Twitter feed.” “Oh, one second, I got a new e-mail.” “Hey, check out this new social network!” Focus seems to have...
Brining together some of the marketing industry's most notable leaders, our sold out conference featured Biz Stone, David Usher, Randi Zuckerberg...
