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Volume 8

What is Art? "Art is a personal gift that changesthe recipient. The medium doesn’tmatter. The intent does.” - Seth Godin

Volume 8 Letter From the Editor:

The definition of art has evolved over time and varies based on context; anything can in fact be art, and the term continues to evolve. Art, at its simplest, is a form of communication. It means whatever it is intended to mean by the artist themselves, and this meaning is shaped by the materials, techniques, and forms of the art, as well as the ideas and feelings generated in the audience.

‘The Art Of’ has been driven by a burning desire to develop a significant platform for sharing knowledge that provokes change. The vehicle for our company has historically been through live events, however as we grow we are identifying alternate approaches to share knowledge and thought leadership effectively amongst our community. Our intent hasn’t changed but the medium might.

Daniel Pink spoke recently at The Art of Sales and made the argument that in today’s economy, both sales and non-sales selling depend more on the creative, interrogative, problem-finding skills of artists than on the reductive, algorithmic, problem-solving skills of technicians. Selling has changed more in the last ten years than it did in the previous hundred.

In This Issue

Employees Are People Too

Simon Sinek

Before there was empathy at the company, going to work felt like, well, work. On any given morning, the factory employees would...

Read Article
Brainstorming is Stupid

Stephen Shapiro

What keeps CEOs up at night? According to a recent Conference Board survey, one of the top challenges facing organizations today is innovation...

Read Article
The New Nice

Dr. Liane Davey

“If you can’t say anything nice, don’t say anything at all.” That admonition from childhood might still ring in your ears. You learned that if you wanted to...

Read Article
Five Customer Service Myths Busted

Matthew Dixon

Ask any company today what their number one priority is and chances are the overwhelming majority would respond with, “Our customers, of...

Read Article
Great Brands Aim For Customers' Hearts, Not Their Wallets

Denise Lee Yohn

There’s a big difference between sticking with a brand and being stuck with one. If your customers aren’t happy with your brand but they stay with you because...

Read Article
Like Yoda You Must Be

Nancy Duarte

Despite being famously grammar-challenged, Master Yoda has a thing or two to teach us about being a powerful presenter. No, it’s not sharing...

Read Article
Q & A with Brian Wong

Brian Wong

Can you give us a little background on your story and Kiip? I was born in Vancouver and ended up skipping four K-12 grades...

Read Article
The Moderation Glitch

Seth Godin

More doesn't scale forever. Why are we so bad at engaging with this obvious truth? In Malcolm's new book, he points out that our expectation is that...

Read Article
Before Any of the Tactics Matter Answer These 3 Questions

John Jantsch

Most business owners think marketing and immediately think email, copy, Facebook and promotions – you know, tactics. Heck, most...

Read Article
The Revised Never Eat Alone: A Field Guide to an Entirely New Digital Era

Keith Ferrazzi

Never Eat Alone was much more than my story. What seemed to me to be my unique and zealous drive to connect and succeed as a poor kid in a...

Read Article
Adversperience: Advertising on Steroids

Nicole Gallucci

Adversperience, the most recently identified genre in the Art of Marketing, is the convergence of Advertising and Experiential...

Read Article
How To Identify Your Customers, Make Them Love You, And Keep Them Hooked

Martin Lindstrom

Every company is struggling to nail down their core target group. If only they could define it, life--or at least business...

Read Article
The buck stops with the CEO. Does it?

Peter Aceto

Every business, no matter how great, is vulnerable to decline. This is the subject of Jim Collins’ book “How the mighty fall.” Collins lists...

Read Article
So What? You've Got The Data, But What Does it Mean?

Heather Andrew

HOW DO WE KNOW IF OUR MARKETING IS WORKING FOR US? This is a question many marketers struggle to answer for themselves, and for their Chief...

Read Article
How to Win Your Next Job Interview

Erica Ariel Fox

Kristina walked into my office and took a seat. “So, tell me,” I said, “what excites you about this role?” “I feel I’m very qualified for this job,” she...

Read Article
Negotiating Your Salary Without Playing Hardball

Adam Grant

A few times a week, I get requests for advice on negotiating a job offer. They usually start like this: I’m in the recruiting process, and I just...

Read Article
Data, Data Everywhere. Know Which Drop to Drink.

Michael Poyser

A major grocer was surprised to learn that a 50 percent off promotion on a popular cereal brand, which increased its Stock Keeping Unit...

Read Article

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Each issue is full of actionable articles from some of today's thought-leaders in marketing, sales, leadership and innovation. We'd love to send you a free digital copy each time a new issue comes out.

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Volume 8

What is Art? "Art is a personal gift that changesthe recipient. The medium doesn’tmatter. The intent does.” - Seth Godin

In This Issue

Never miss another issue!