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Volume 5

Art is a huge part of our work (in a way, you could say it’s our middle name). It’s weird, right? To a large part of the world, we simply organize business conferences.

Volume 5 Letter From the Editor:

Similarly, you may be a whiz with numbers. Or, you could be into recruitment and selection. You might spend your days designing marketing collateral. Perhaps you are leading your company’s business development efforts. You’re in the field of business management; you’re not an artist, you tell yourself.

You may not consider what you do art. If you claimed to be one, your work doesn’t hold a candle to Da Vinci’s Mona Lisa, Michaelangelo’s Sistine Chapel, or Van Gogh’s Starry Night. Right?

As Seth Godin points out in his book Linchpin, “Art isn't only a painting. Art is anything that's creative, passionate, and personal. And great art resonates with the viewer, not only with the creator.” He goes on to put things into perspective: Were Steve Jobs, Charlie Chaplin, and Martin Luther King Jr. not artists?

In This Issue

The 4 Terms of The Leadership Contract

Vince Molinaro

Vince Molinaro outlines the four main terms and conditions of the "Leadership Contract" and details why each is so key in shaping an effective leader.

Read Article
Q&A with John Mackey

John Mackey

We talk with CEO of Whole Foods Markets John Mackey and ask him about his career, the industry and what he thinks about leadership...

Read Article
Time Management - What’s the Real Issue?

David Allen

You can’t manage time. Time just is. So what is this thing that has been mislabeled for so many years, and why did it get an inappropriate name?

Read Article
Creating True Value In Your Marketing

Mitch Joel

In any supermarket chain, some things are easy to find. Apples. Milk. Bread. But if you're looking for flaxseeds? Coconut milk? Prunes? Who...

Read Article
Are You Making a Sale or Measuring Sales Activity?

Jeffrey Gitomer

The amount of time management spends measuring sales activity and salespeople (or dumber, the ROI of some investment they made in CRM), is...

Read Article
Selecting and Developing Leaders with Emotional Intelligence

David Corey

Why are there not more leaders who inspire us, motivate us and make us feel like we can achieve great things? Why are there not more leaders who, when...

Read Article
The Underdog Advantage

Peter Aceto

Winning the Stanley Cup is no easy task. Now imagine what it’s like for a team in a land without snow or even ice! (well, unless you drive up to...

Read Article
Data is the New Oil

Vince Timpano

In January, 2011, the World Economic Forum and Bain & Company published a report entitled “Personal Data: The Emergence of a New Asset Class.” The...

Read Article
Rebuilding a Culture in Crisis

Chester Elton

Temporary loss of belief is inevitable in any organization. The hiring of a new CEO, a merger or acquisition, an evolution from private to public...

Read Article
Building Your Platform: The Braun and Bieber Story

Scooter Braun

Love him or hate him, you've heard the name Justin Bieber. You’ve heard of the term, “Bieber Fever,” and you’ve probably even seen commercials of his...

Read Article
Crafting Contagious

Jonah Berger

Everyone from Fortune 500 companies to the corner coffee shop has realized that word-of-mouth helps things become popular – in fact, it’s up to 30...

Read Article
Quiet

Susan Cain

Actionable Summary by Chris Taylor Based on the book by Susan Cain "Probably the most common - and damaging - misunderstanding about...

Read Article
Reality Management

Patrick Lencioni

What can a reality TV show teach businesses about how to handle their unhealthy organization?

Read Article
Truly Winning With Digital: Solving for Both Own and Rent

Avinash Kaushik

Marketers were simply responsible for creating a demand for their products or services. Someone else took care of the consumer relationship pre or post...

Read Article
Work Less and Get More

Stephen Shapiro

There is nothing wrong with hard work. But what if there is a way of extracting the greatest amount of value with the least amount of effort?

Read Article
Flat Army: Creating a Connected and Engaged Organization

Dan Pontefract

In 2010, IBM released a research report entitled “Working Beyond Borders: Insights from the Global Chief Human Resource Officer Study.” The findings...

Read Article
What CEOs Can Learn From Siberian Teenagers

Martin Lindstrom

Understanding people through direct experience has become a forgotten part of American business. Here's how strangers can and should help shape...

Read Article

Never miss another issue!

Each issue is full of actionable articles from some of today's thought-leaders in marketing, sales, leadership and innovation. We'd love to send you a free digital copy each time a new issue comes out.

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Recent Magazine Issue

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Volume 5

Art is a huge part of our work (in a way, you could say it’s our middle name). It’s weird, right? To a large part of the world, we simply organize business conferences.

In This Issue

Never miss another issue!