Lessons From The Art of Marketing Montréal 2014

Why? Why? Why? Why? Why?

We started the day saying that “Organizations don’t change. People do.” Then we set out to listen in on a wide of array of wonderful things we could do to change in the right way. As much as it’s about us, it’s really about our habits. Many of us are so busy counting that we forget to be counted on.

Who cares if the rest of the world calls you an idiot? Be your true self. Urgency trumps smart anyhow. Qualitative excellence can’t be hacked. You just have to generate something to talk about. You have to create transformation. You have to change the world! Just remember.. real wealth can’t be counted.

You have to do it with your right brain, with your left brain, with IT, with management, and… gasp…with sales. Just pick up the phone and talk to people. Inspire advocates. Do more. Be more. You can start anywhere but you might want to start with culture. From there? Well, that’s easy.

Start from the heart.
Be weird.
Be a one-percenter.
Protect the daisy.
Be a “Brand Whisperer”.
Reshape the mainstream by embracing the mess.
Win on product and connect with values.
Inspire loyalty.
Win from emotional experiences.
Ask why? Why? Why? Why? Why?
Improvise.
Be conscientious.
Be creative.
Be disagreeable.
Be an artist.
Be a receptionist.
Embrace your inner MacGyver.
Make sure your rewards are actually rewarding.
Don’t eat the marshmallow.
Be nutty for tacos. Or meatball sandwiches.
Guts to the skin. Skin to the world.
And if all that doesn’t work out, just say “My name’s not bitch. It’s Vicky.”

image courtesy of VideoTron

Pretty cool space for #theArtof marketing event in Montreal this morning! Great day ahead :)

November 25, 2014

"Lets face it, weird people change the world" Eric Ryan #method #TheArtOf pic.twitter.com/hsve6O13PB

November 25, 2014

"Embrace your inner #MacGuyver" @methodguy - Hear hear! Where's the duct tape? #TheArtOf

November 25, 2014

Ego is not welcome @method_inc #TheArtOf

November 25, 2014

Ok @methodguy you are freakin awesome. Keeping weirdness and humility at the core of your company. Awesome. #theartof

November 25, 2014

I am thrilled to be hearing Charles Duhigg speak. Huge fan of The Power of Habits #TheArtOf #Marketing pic.twitter.com/G7CuA5nHx9

November 25, 2014

Studies show that people who exercise in the morning use their credit cards 1/4 less per day. @cduhigg #caamp2014 #TheArtOf

November 25, 2014

Fascinating talk about the science of habits by @cduhigg at #TheArtOf Marketing with @segalcentre

November 25, 2014

#TheArtOf #Selfie with @cduhigg author of The Power of Habit! pic.twitter.com/v87VmxozNf

November 25, 2014

Malcolm Gladwell: a blink in a few minutes! Can not wait! #TheArtOf

November 25, 2014

One of the most recognisable silhouettes in contemporary thinking in real life! @Gladwell takes the stage #TheArtOf pic.twitter.com/De4fJfSxcX

November 25, 2014

Transformation is about habits of mind, more than using skills, resources or technology. @InsideGladwell #TheArtOf

November 25, 2014

Malcolm Gladwell is his own content. #noslides #killPPT #awesome #TheArtOf

November 25, 2014

Only person who can tell an interesting story about shipping containers = @Gladwell #theartof

November 25, 2014

"B2B marketers have to wow their customers just as B2C marketers do." -@darbysieben #TheArtOf pic.twitter.com/mUXPHqXPST

November 25, 2014

Exec panel on marketing today: We have the data, but there's a huge shortage of people who know what to do with the data #TheArtOf

November 25, 2014

Executive panel at #TheArtOf #Marketing agrees that analytic and insight skills are critical and in short supply in marketing

November 25, 2014

@avidmarketer it's inspiring to see a powerful woman in the world of marketing! #TheArtOf

November 25, 2014

The #Marketing Executive Panel now on at #TheArtof : #Microsoft #Aimia and #Mediative #CMO's ...great insight!!! pic.twitter.com/hfNmowe0Ip

November 25, 2014

@rontite is doing a wicked job as mc today! Funny, and he runs a lot. #Dedication #TheArtOf #runronrun

November 25, 2014

.@jackiehuba up now at #TheArtOf #marketing talking @ladygaga pic.twitter.com/rg2hwuqHYw

November 25, 2014

5X cheaper to keep a customer than to get a new one. WHY do we have to repeat it? Because we always forget this truth. #TheArtOf

November 25, 2014

YEAH!!! @jackiehuba wakes up #TheArtOf crowd with a little @ladygaga #JustDance ♡

November 25, 2014

1% are your most influential customers - these are your advocates! - @jackiehuba #monsterloyalty #TheArtOf #marketing pic.twitter.com/mvHPrWBKTd

November 25, 2014

@marcecko on stage now at #TheArtof ....#Unlabel 5 prescriptions for #Authenticity #CMO pic.twitter.com/zwoYd0IEaC

November 25, 2014

Guts to the skin. Skin to the world. -@marcecko #theartof

November 25, 2014

Inspiring quote of the day at #TheArtOf today from @marcecko: "Never lose your edges simply to fit in". Time to get sharp again.

November 25, 2014

Just listening speakers all day long and feeling goooood about it! Thank to #TheArtOf marketing

November 25, 2014

Thanks @TheArtOf for a fantastic #TheArtOf #marketing conference in Mtl today!!!! Our @GeniusSolutions mktg team is glad we could attend!!

November 25, 2014