Lessons from The Art of Sales Toronto 2015

Well we started by saying people don’t like to be pitch-slapped – So what do you do then?

Well you could say, “Don’t you know who you think I am?” But that wouldn’t really work and people would complain, but at least when they complain they’re giving you a chance.

You sell. You’re in sales. We are all in sales.

In the first 50 seconds you’ll be judged. In the first 100 days you may be abandoned. That’s a lot of pressure…

Especially when the funnel you know and love isn’t the funnel anymore.

Especially when you have more information than ever before at your disposal.

Especially when nobody is even listening to you.

Especially when 60% of the sale is complete by the time they call you.

You sell. You’re in sales. We are all in sales.

Don’t change what you do; change how you do it, then the perception will change.

Think like a marketer, sure, but sell like a superstar.

Your capacity isn’t the problem; don’t do more, do less!

Sort out that closet of your lives, get to it! If you don’t prioritize your clients, somebody else will.

Here’s an idea: Make satisfaction part of the sales cycle. Make the required remarkable.

Be loud. Wave hands. Grow hair. And make sure your inner voice is an optimistic one.

Don’t check someone else’s agenda, move beyond taking orders, be the CEO of you.

Investigate. Observe. Surprise. Add value. Win. And never stop courting your customers.

Love your monsters. Be a one percenter. Take risks. Have fun. Create amazing experiences.

And if none of that works, well you can become an Entrepreneur, which is what Scott Stratten told us is Latin for un-employable.

Image of Greg McKeown courtesy of Mira Budd Photography

Today is going to be a great day @TheArtOf #TheArtOf pic.twitter.com/Gfh4jHGEYo

January 26, 2015

"People are tired of being #PitchSlapped " - Do I need to learn anymore?? #wisdom #TheArtOf

January 26, 2015

.@unmarketing Psychologists say we think of 2 things when we see a logo: most recent experience and the most extreme #TheArtOf

January 26, 2015

Our actions define our brand, it's not the design. Its a living, breathing thing via @unmarketing #Branding #TheArtOf #SalesLesson

January 26, 2015

Sales are important no matter what your field: you're selling yourself!! #TheArtOf @TheArtOf @unmarketing

January 26, 2015

The size of the closet is not the problem, the criteria is. We have to become far more selective via @gregorymckeown #TheArtOf

January 26, 2015

Being selective of where we spend our time allows us to prioritize and can lead to more #breakthroughs #TheArtOf @TheArtOf @GregoryMcKeown

January 26, 2015

I'm the CEO of my own life. #TheArtof #learningbylistening

January 26, 2015

Fantastic morning at #TheArtOf - can't wait for the rest of it! #sales #theartofsales pic.twitter.com/3fKh4GxK0Q

January 26, 2015

70% of people on the planet are visual learners. Send emails with visual impact. #theartof (Great news to the graphic designers out there).

January 26, 2015

Once u sign ur client, don't go quiet! Thank them. Make them comfy! #TheArtOf #sales

January 26, 2015

Make the required remarkable. Bring some fun into your client's experience - Joey Coleman #TheArtOf

January 26, 2015

Loving the speakers at #TheArtof session today! Can't wait for this afternoon!!

January 26, 2015

@jackiehuba is up next. Looking forward to hearing what she has to say about customer loyalty @TheArtOf #TheArtOf pic.twitter.com/rN5DoQqrtI

January 26, 2015

Wow! @jackiehuba #monsterloyalty 90% lurk,10% engage and 1% advocate #TheArtOf

January 26, 2015

"Focus on existing customers as its 5x cheaper to keep a customer than get a new one" - @jackiehuba #TheArtOf Sales Toronto

January 26, 2015

John Jantsch is explaining how to “Think like a marketer sell it like a superstar” @ducttape #TheArtOf

January 26, 2015

Need to change perception of sales. Don't talk just about your product, talk about why they should buy anything. #TheArtOf @ducttape

January 26, 2015

Understand ur community @ducttape #TheArtOf pic.twitter.com/AbgKNaCIL5

January 26, 2015

I am backstage right now @TheArtOf listening to Joey Coleman being interviewed on camera. Brilliant speaker. #TheArtOf

Don’t check someone else’s agenda, move beyond taking orders, be the CEO of you.

January 26, 2015

Great to see a full house for the closing keynote at #theartof. Must mean people are fascinated by body language in sales.

January 26, 2015

@truthplane Your customers judge you within the first 50 seconds of meeting you. #TheArtOf #sales

January 26, 2015

The change in energy was hard to ignore when hands went to chest height. @truthplane #theartof pic.twitter.com/7Fnwj4sgq6

January 26, 2015

Love ur events! U always deliver and put on great shows @TheArtOf #theartof

January 26, 2015