Lessons from The Art of Sales Toronto 2015

By Ron Tite  |   |  Event Review  | 
 
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The following are closing remarks curated by our host, Ron Tite based on the presentations by Scott Stratten, Greg McKeown, Joey Coleman, Jackie Huba, John Jantsch and Mark Bowden at The Art of Sales in Toronto.

Well we started by saying people don’t like to be pitch-slapped – So what do you do then?

Well you could say, “Don’t you know who you think I am?” But that wouldn’t really work and people would complain, but at least when they complain they’re giving you a chance.

You sell. You’re in sales. We are all in sales.

In the first 50 seconds you’ll be judged. In the first 100 days you may be abandoned. That’s a lot of pressure…

Especially when the funnel you know and love isn’t the funnel anymore.

Especially when you have more information than ever before at your disposal.

Especially when nobody is even listening to you.

Especially when 60% of the sale is complete by the time they call you.

You sell. You’re in sales. We are all in sales.

Don’t change what you do; change how you do it, then the perception will change.

Think like a marketer, sure, but sell like a superstar.

Your capacity isn’t the problem; don’t do more, do less!

Sort out that closet of your lives, get to it! If you don’t prioritize your clients, somebody else will.

Here’s an idea: Make satisfaction part of the sales cycle. Make the required remarkable.

Be loud. Wave hands. Grow hair. And make sure your inner voice is an optimistic one.

Don’t check someone else’s agenda, move beyond taking orders, be the CEO of you.

Investigate. Observe. Surprise. Add value. Win. And never stop courting your customers.

Love your monsters. Be a one percenter. Take risks. Have fun. Create amazing experiences.

And if none of that works, well you can become an Entrepreneur, which is what Scott Stratten told us is Latin for un-employable.

Image of Greg McKeown courtesy of Mira Budd Photography

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