Science & The Art of Marketing

It’s interesting to think about marketing as an art.

And I do agree that there’s a good bit of art to it – some creativity, but there’s also a lot of science.

We don’t know everything about marketing there aren’t ten immutable laws, but by understanding the science of consumer behavior, the science of word of mouth, how social influence works we can get a better understanding of consumer behavior and make marketing more effective.

So yes, it is an art, but it is also a science. By combining those two we can both understand the “whys” and apply them in a creative way to make our strategies more effective.