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ClassRegistry::init() - CORE/cake/libs/class_registry.php, line 141
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1. Home
2. Magazine ...
3. Past Issues ...
4. Volume 9

Volume 9

“The more you read, the more things you will know. The more that you learn, the more places you will go.” - Dr. Suess, I Can Read With My Eyes Shut!

Volume 9 Letter From the Editor:

A frequent contributor to The Art Of Magazine and past speaker at our conferences, Mitch Joel often talks about his personal relationship with reading and said this in a recent interview with Forbes:

My daily reading habit is the exact same as my daily breathing habit. I am constantly and consistently reading something. The biggest difference is that I do my best to recognize how much reading I am doing. I do this because, as I get older, it became abundantly clear to me that the more I read the more informed I am. The more informed I am, the better the ideas are. The better the ideas are, the more creative I become.

There is no doubt that reading more can lead to a host of benefits for business people of all stripes, and broad, deep reading can increase your performance significantly. Are you having a challenge getting started? Here are a few tips:

DIVERSIFY YOUR READING - I believe that one of the many reasons that people do not read more is that they do not alter their reading enough. Any subject, no matter how much you are interested in it, can begin to feel dry if you focus all of your attention upon it.

APPLY YOUR READING TO YOUR WORK - Are you struggling with a problem at work? Pick up a book on astronomy or gardening and see if there are ways in which you can apply the lessons from those fields to your profession.

ENGAGE WITH OTHERS - After working on projects both internally and externally, I’ll often send my colleagues or partners a book that I think they’ll enjoy. Try it out; it might encourage discussion, cross-application of important lessons, and an expansion of readers in your workplace.

READ FOR FUN – Try not to make all of your reading about business. Read to relax, escape and put your mind at ease. Reading for pleasure often offers a new perspective on business issues as well.

This issue touches on everything from “Hashtag Hijacking” to understanding the psychology behind habits. I hope this helps get your wheels turning. I’d love your feedback about the content, our conferences and The Art Of in general. If you have the opportunity, please email us at magazine@theartof.com.

Helping you succeed,

Scott Kavanagh & Christopher Novais

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