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Model::__construct() - CORE/cake/libs/model/model.php, line 482
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Model::__constructLinkedModel() - CORE/cake/libs/model/model.php, line 658
Model::__createLinks() - CORE/cake/libs/model/model.php, line 629
Model::__construct() - CORE/cake/libs/model/model.php, line 482
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DataSource::describe() - CORE/cake/libs/model/datasources/datasource.php, line 278
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Model::schema() - CORE/cake/libs/model/model.php, line 929
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Model::__createLinks() - CORE/cake/libs/model/model.php, line 629
Model::__construct() - CORE/cake/libs/model/model.php, line 482
include - APP/plugins/content/views/elements/navigation_breadcrumb.ctp, line 46
View::_render() - CORE/cake/libs/view/view.php, line 731

Volume 6

"If content is king, then context is god." - Gary Vaynerchuk

Volume 6 Letter From the Editor:

A frequent speaker at The Art Of, Gary Vaynerchuk has identified that although content is extremely important, context is what makes it matter.

Our team at The Art Of believes that ‘our’ king is customer experience. If we are able to give our customers what they want when they want it, support them in creative ways, improve the quality of their lives, and do all of this at a reasonable value, we have won. Context defined is the circumstances and facts that surround a situation. When it comes to content, context is the way you’re publishing, distributing and promoting your content. If you’re trying to connect in the wrong context, it doesn’t matter how good or bad your content is. It’s not going to be read, shared or discussed.

Whether we are curating an event, conducting an interview, producing a video or writing a book, we strive to be well informed of what our readers, followers and attendees are looking for. We don’t consider it our job to tell you how to consume our content, it is our job to give you plenty of options.

In This Issue

The 3 Things All Humans Crave - And How To Motivate Anyone, Anytime, Anywhere

Christine Comaford

Maslow was right. As you probably know, once we have food and shelter, but before we can seek self-actualization—the Smart State—we must feel safety...

Read Article
The New Age of Consumerism

Doug Stephens

The pain your business might be feeling at the moment isn’t just a hangover from the worst recession on record. Frankly, that would be a piece of cake compared...

Read Article
Don Draper Is No Longer In Charge

Tom Fishburne

Marketers all want to generate word-of-mouth. But we sometimes forget that this inherently means giving up control. We need to remember that advocates are...

Read Article
In Defense of Sales: Q&A With Daniel H. Pink

Daniel H. Pink

Not everyone works in sales, but we’re pretty much all salespeople. That’s the message of Daniel H. Pink’s latest book, To Sell Is Human. We spoke to the...

Read Article
The Connection Between Vulnerability and Innovation

John Gerzema

Dr. Ijad Madisch kept getting ‘stuck’ in his experiments. Madisch, a Harvard-trained virologist with a PhD, wasn’t failing as much as sensing inefficiency...

Read Article
Viral's Secret Formula

Jonah Berger

Want to know why things go viral? I have a secret for you. It’s not luck. From the Harlem Shake to Rutgers basketball coach abusing his players, hardly a...

Read Article
The Soft Stuff is the Hard Stuff

Chester Elton

Not long ago I was on a flight from Las Vegas when I overheard a fascinating conversation. The flight attendant who had welcomed us on board was...

Read Article
How to Work One Hour a Day While Maintaining a Thriving Business

Stephen Shapiro

Do you run a small business? Or does your small business run you? As an entrepreneur, there are an unlimited number of things we could do in order...

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The New Digital Consumer

Jennifer Dunn

Canadians love their smartphones. 33% of us have one and we don’t leave home without it. With 79% of Canadian smartphone users unable to leave...

Read Article
What is The Dreaming Room?

Michael E. Gerber

There is so much talk about technology, about the expansion of our reach, about smart phones and smart tools. And yet, all the while that more billions of us...

Read Article
The End Of Work-Life Balance

Mitch Joel

We have a problem when it comes to work-life balance. There is no such thing. This past May, I attended a conference in New York City called, Mirren New...

Read Article
Looptail: How One Company Changed the World by Reinventing Business

Bruce Poon Tip

When I started G Adventures in 1990, the travel industry looked quite different than it does now. “Packaged” experiences were the norm and travel...

Read Article
What Exactly Is Content Marketing?

John Jantsch

The headline of this post may seem a bit odd since everyone knows what content marketing is. I mean, it’s all we’ve been talking about for the last few years...

Read Article
Content Marketing as the Remedy to Too Much Content

Loni Stark

Most of us fight the daily whack-a-mole war on email and try to split our time judiciously between multiple devices and infinite amounts of digital content...

Read Article
Brand This Way: 3 Road-Tested Marketing Moves Ripped From Lady Gaga

Martin Lindstrom

There is much the corporate world can learn from this 25-year-old diva, whose talent for building a brand might even surpass her formidable performing...

Read Article
The Startup World’s Big Miss

Jonathan Fields

Over the last 5 years, we’ve seen the release of a stream of books like Eric Ries’ The Lean Startup that do a wonderful job of systematizing a...

Read Article

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Each issue is full of actionable articles from some of today's thought-leaders in marketing, sales, leadership and innovation. We'd love to send you a free digital copy each time a new issue comes out.

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Volume 6

"If content is king, then context is god." - Gary Vaynerchuk

In This Issue

Never miss another issue!