“What do artists do? Artists give people something they didn’t know they were missing: a dance, a piece of music, a painting, a piece of sculpture. Catering to that need is the best business strategy.” - Daniel H. Pink
Volume 14 Letter From the Editor:
A frequent speaker at The Art Of, Daniel Pink has been saying for a long time that artistic thinking is one of the most important cognitive abilities in today’s workforce. In particular, the rewards now go to people who can give the world something it didn’t know it was missing, which is what poets, painters, and composers do.
Certain industries are often thought of as being more creative-right or analytical-left brained thinking. Artists and entrepreneurs are historically more creative and tend to rely on the imaginative sphere of their right brain. Senior executives and managers are more logical in their decision making who leverage their left brain for deductive reasoning and analysis.
Of course, we all use both parts of our brains on a daily basis, but the idea of engaging the right brain more readily for business is the inspiration and foundation for our forthcoming book Everyone’s An Artist which will be published this fall.