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$dir	=	"/home/cnovais/beta.theartof.com/app/tmp/cache/models/"
$old	=	0
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File::create() - CORE/cake/libs/file.php, line 125
File::open() - CORE/cake/libs/file.php, line 147
File::write() - CORE/cake/libs/file.php, line 243
FileEngine::write() - CORE/cake/libs/cache/file.php, line 144
Cache::write() - CORE/cake/libs/cache.php, line 303
DataSource::__cacheDescription() - CORE/cake/libs/model/datasources/datasource.php, line 481
DataSource::describe() - CORE/cake/libs/model/datasources/datasource.php, line 278
DboMysqlBase::describe() - CORE/cake/libs/model/datasources/dbo/dbo_mysql.php, line 120
Model::schema() - CORE/cake/libs/model/model.php, line 929
Model::setSource() - CORE/cake/libs/model/model.php, line 780
Model::__construct() - CORE/cake/libs/model/model.php, line 474
include - APP/plugins/content/views/elements/snippet.ctp, line 39
View::_render() - CORE/cake/libs/view/view.php, line 731
View::element() - CORE/cake/libs/view/view.php, line 392
include - APP/views/layouts/default.ctp, line 34
View::_render() - CORE/cake/libs/view/view.php, line 731
View::renderLayout() - CORE/cake/libs/view/view.php, line 489

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$dir	=	"/home/cnovais/beta.theartof.com/app/tmp/cache/models/"
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File::open() - CORE/cake/libs/file.php, line 147
File::write() - CORE/cake/libs/file.php, line 243
FileEngine::write() - CORE/cake/libs/cache/file.php, line 144
Cache::write() - CORE/cake/libs/cache.php, line 303
DataSource::__cacheDescription() - CORE/cake/libs/model/datasources/datasource.php, line 481
DataSource::describe() - CORE/cake/libs/model/datasources/datasource.php, line 278
DboMysqlBase::describe() - CORE/cake/libs/model/datasources/dbo/dbo_mysql.php, line 120
Model::schema() - CORE/cake/libs/model/model.php, line 929
Model::setSource() - CORE/cake/libs/model/model.php, line 780
Model::__construct() - CORE/cake/libs/model/model.php, line 474
ClassRegistry::init() - CORE/cake/libs/class_registry.php, line 141
Model::__constructLinkedModel() - CORE/cake/libs/model/model.php, line 658
Model::__createLinks() - CORE/cake/libs/model/model.php, line 629
Model::__construct() - CORE/cake/libs/model/model.php, line 482
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DataSource::describe() - CORE/cake/libs/model/datasources/datasource.php, line 278
DboMysqlBase::describe() - CORE/cake/libs/model/datasources/dbo/dbo_mysql.php, line 120
Model::schema() - CORE/cake/libs/model/model.php, line 929
Model::setSource() - CORE/cake/libs/model/model.php, line 780
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Model::__constructLinkedModel() - CORE/cake/libs/model/model.php, line 658
Model::__createLinks() - CORE/cake/libs/model/model.php, line 629
Model::__construct() - CORE/cake/libs/model/model.php, line 482
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Model::__constructLinkedModel() - CORE/cake/libs/model/model.php, line 658

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What Great Brands Do

By Denise Lee Yohn  | 

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How great organizations put their company's brand front and center. Research suggests that only a small portion of companies practice brand-building the way great brands do. "What Great Brands Do" reveals how exceptional firms rely on a brand-as-business management approach in order to grow and succeed in tough economic climates, regardless of the size of their marketing budgets. This must-have guide distills their approach into seven guiding principles and best practices to provide a thoughtful and practical methodology for putting a company's brand in the driver's seat of the organization.

"What Great Brands Do" shows how a diverse group of great companies have all used their exceptional brand platforms as management tools to fuel, align, and get guide every task they undertake--and have achieved higher-than-average profit margins as a results. This vital guide outlines the seven great brands' principles: Great brands start inside; Great brands avoid selling products; Great brands ignore trends; Great brands don't chase customers; Great brands sweat the small stuff; Great brands commit and stay committed; and Great brands never need to "give back."Offers seven principles and practices that any company can adopt to build a successful brandIncludes real-world examples from such high-profile companies as IBM, REI, Starbucks, and Lululemon. Written by Denise Lee Yohn, an acclaimed brand-as-business consultant, whose client include Frito-Lay, VF Corporation (including Nautica brand), New Balance Athletic Shoe Inc., Brookstone, Asics, Jamba Juice, Jack in the Box, and more.

"What Great Brands Do" will change the way you think about and work with brand-building, it is essential reading for any business leader who wants to ensure that current brand activities help lay the foundation for continued growth.

Have you read What Great Brands Do? What did you think?