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Code | Context
$dir	=	"/home/cnovais/beta.theartof.com/app/tmp/cache/models/"
$old	=	0
touch - [internal], line ??
File::create() - CORE/cake/libs/file.php, line 125
File::open() - CORE/cake/libs/file.php, line 147
File::write() - CORE/cake/libs/file.php, line 243
FileEngine::write() - CORE/cake/libs/cache/file.php, line 144
Cache::write() - CORE/cake/libs/cache.php, line 303
DataSource::__cacheDescription() - CORE/cake/libs/model/datasources/datasource.php, line 481
DataSource::describe() - CORE/cake/libs/model/datasources/datasource.php, line 278
DboMysqlBase::describe() - CORE/cake/libs/model/datasources/dbo/dbo_mysql.php, line 120
Model::schema() - CORE/cake/libs/model/model.php, line 929
Model::setSource() - CORE/cake/libs/model/model.php, line 780
Model::__construct() - CORE/cake/libs/model/model.php, line 474
include - APP/plugins/content/views/elements/snippet.ctp, line 39
View::_render() - CORE/cake/libs/view/view.php, line 731
View::element() - CORE/cake/libs/view/view.php, line 392
include - APP/views/layouts/default.ctp, line 34
View::_render() - CORE/cake/libs/view/view.php, line 731
View::renderLayout() - CORE/cake/libs/view/view.php, line 489

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Code | Context
$dir	=	"/home/cnovais/beta.theartof.com/app/tmp/cache/models/"
$old	=	0
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File::create() - CORE/cake/libs/file.php, line 125
File::open() - CORE/cake/libs/file.php, line 147
File::write() - CORE/cake/libs/file.php, line 243
FileEngine::write() - CORE/cake/libs/cache/file.php, line 144
Cache::write() - CORE/cake/libs/cache.php, line 303
DataSource::__cacheDescription() - CORE/cake/libs/model/datasources/datasource.php, line 481
DataSource::describe() - CORE/cake/libs/model/datasources/datasource.php, line 278
DboMysqlBase::describe() - CORE/cake/libs/model/datasources/dbo/dbo_mysql.php, line 120
Model::schema() - CORE/cake/libs/model/model.php, line 929
Model::setSource() - CORE/cake/libs/model/model.php, line 780
Model::__construct() - CORE/cake/libs/model/model.php, line 474
ClassRegistry::init() - CORE/cake/libs/class_registry.php, line 141
Model::__constructLinkedModel() - CORE/cake/libs/model/model.php, line 658
Model::__createLinks() - CORE/cake/libs/model/model.php, line 629
Model::__construct() - CORE/cake/libs/model/model.php, line 482
include - APP/plugins/content/views/elements/snippet.ctp, line 39
View::_render() - CORE/cake/libs/view/view.php, line 731

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Code | Context
$dir	=	"/home/cnovais/beta.theartof.com/app/tmp/cache/models/"
$old	=	0
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File::create() - CORE/cake/libs/file.php, line 125
File::open() - CORE/cake/libs/file.php, line 147
File::write() - CORE/cake/libs/file.php, line 243
FileEngine::write() - CORE/cake/libs/cache/file.php, line 144
Cache::write() - CORE/cake/libs/cache.php, line 303
DataSource::__cacheDescription() - CORE/cake/libs/model/datasources/datasource.php, line 481
DataSource::describe() - CORE/cake/libs/model/datasources/datasource.php, line 278
DboMysqlBase::describe() - CORE/cake/libs/model/datasources/dbo/dbo_mysql.php, line 120
Model::schema() - CORE/cake/libs/model/model.php, line 929
Model::setSource() - CORE/cake/libs/model/model.php, line 780
Model::__construct() - CORE/cake/libs/model/model.php, line 474
ClassRegistry::init() - CORE/cake/libs/class_registry.php, line 141
Model::__constructLinkedModel() - CORE/cake/libs/model/model.php, line 658
Model::__createLinks() - CORE/cake/libs/model/model.php, line 629
Model::__construct() - CORE/cake/libs/model/model.php, line 482
ClassRegistry::init() - CORE/cake/libs/class_registry.php, line 141
Model::__constructLinkedModel() - CORE/cake/libs/model/model.php, line 658

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The Loyalty Leap

By Bryan Pearson  | 

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How willing are you to offer your personal information to a big company? What about letting them send you emails and promotional messages? Most consumers no longer trust companies like they used to. So how then has Bryan Pearson convinced 99.99% of his 10 million customers in LoyaltyOne’s AIR MILES Rewards Program to willingly share their personal information?

Companies often make the mistake of assuming that consumers trust an abstract brand when in fact the opposite is true; the true face of an organization is the human behind the counter or on the other end of the phone. Improving those interactions is the key to developing strong, long-term customer relationships.

THE LOYALTY LEAP shows readers how to build the unwavering consumer loyalty needed for a subsequent long-term relationship and how to do so without infringing on the privacy of their consumers.

Have you read The Loyalty Leap? What did you think?