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$old	=	0
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File::write() - CORE/cake/libs/file.php, line 243
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Cache::write() - CORE/cake/libs/cache.php, line 303
DataSource::__cacheDescription() - CORE/cake/libs/model/datasources/datasource.php, line 481
DataSource::describe() - CORE/cake/libs/model/datasources/datasource.php, line 278
DboMysqlBase::describe() - CORE/cake/libs/model/datasources/dbo/dbo_mysql.php, line 120
Model::schema() - CORE/cake/libs/model/model.php, line 929
Model::setSource() - CORE/cake/libs/model/model.php, line 780
Model::__construct() - CORE/cake/libs/model/model.php, line 474
include - APP/plugins/content/views/elements/snippet.ctp, line 39
View::_render() - CORE/cake/libs/view/view.php, line 731
View::element() - CORE/cake/libs/view/view.php, line 392
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View::_render() - CORE/cake/libs/view/view.php, line 731
View::renderLayout() - CORE/cake/libs/view/view.php, line 489

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$dir	=	"/home/cnovais/beta.theartof.com/app/tmp/cache/models/"
$old	=	0
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File::write() - CORE/cake/libs/file.php, line 243
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Cache::write() - CORE/cake/libs/cache.php, line 303
DataSource::__cacheDescription() - CORE/cake/libs/model/datasources/datasource.php, line 481
DataSource::describe() - CORE/cake/libs/model/datasources/datasource.php, line 278
DboMysqlBase::describe() - CORE/cake/libs/model/datasources/dbo/dbo_mysql.php, line 120
Model::schema() - CORE/cake/libs/model/model.php, line 929
Model::setSource() - CORE/cake/libs/model/model.php, line 780
Model::__construct() - CORE/cake/libs/model/model.php, line 474
ClassRegistry::init() - CORE/cake/libs/class_registry.php, line 141
Model::__constructLinkedModel() - CORE/cake/libs/model/model.php, line 658
Model::__createLinks() - CORE/cake/libs/model/model.php, line 629
Model::__construct() - CORE/cake/libs/model/model.php, line 482
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View::_render() - CORE/cake/libs/view/view.php, line 731

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$dir	=	"/home/cnovais/beta.theartof.com/app/tmp/cache/models/"
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Cache::write() - CORE/cake/libs/cache.php, line 303
DataSource::__cacheDescription() - CORE/cake/libs/model/datasources/datasource.php, line 481
DataSource::describe() - CORE/cake/libs/model/datasources/datasource.php, line 278
DboMysqlBase::describe() - CORE/cake/libs/model/datasources/dbo/dbo_mysql.php, line 120
Model::schema() - CORE/cake/libs/model/model.php, line 929
Model::setSource() - CORE/cake/libs/model/model.php, line 780
Model::__construct() - CORE/cake/libs/model/model.php, line 474
ClassRegistry::init() - CORE/cake/libs/class_registry.php, line 141
Model::__constructLinkedModel() - CORE/cake/libs/model/model.php, line 658
Model::__createLinks() - CORE/cake/libs/model/model.php, line 629
Model::__construct() - CORE/cake/libs/model/model.php, line 482
ClassRegistry::init() - CORE/cake/libs/class_registry.php, line 141
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Model::__construct() - CORE/cake/libs/model/model.php, line 474
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3. Martin Lindstrom ...

Buy-ology

By Martin Lindstrom  | 

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How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we’re barely aware of them?

In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among his finding:

Gruesome health warnings on cigarette packages not only fail to discourage smoking, they actually make smokers want to light up.

Despite government bans, subliminal advertising still surrounds us– from bars to highway billboards to supermarket shelves.

"Cool” brands, like iPods trigger our mating instincts.

Other senses– smell, touch, and sound - are so powerful, they physically arouse us when we see a product.

Sex doesn't sell.In many cases, people in skimpy clothing and suggestive poses not only fail to persuade us to buy products - they often turn us away .

Companies routinetly copy from the world of religion and create rituals – like drinking a Corona with a lime – to capture our hard-earned dollars.

Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today’s consumer that will captivate anyone who’s been seduced – or turned off – by marketers’ relentless attempts to win our loyalty, our money, and our minds. Includes a foreword by Paco Underhill.

Have you read Buy-ology? What did you think?