Review: The Art of Sales - Toronto 2014

Porter Gale, former Vice President of Virgin America started the morning off speaking to her bestselling book: Your Network is Your Net Worth: Unlocking the Hidden Power of Your Connections . She inspired the crowd and got everyone focused on what their goals were and what that says about them:

Be able to quickly define who you are & what you're passionate about says @portergale #TheArtOf

January 28, 2014

With tons of outlook and tools on how you can expand your network and comfort zone she definitely set the tone for the morning's networking break:

Open the conversation you never know who's sitting next to you @PorterGale on networking #TheArtOf

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Dan Roam followed the networking break. Dan spoke from his bestselling book The Back of The Napkin and Blah Blah Blah: What to Do When Words Don't Work. The audience loved Dan's creativity and especially enjoyed his exercise where everyone was able to draw on the back of the napkin:

Visually stimulating presentation @dan_roam about #visualthinking and drawing on the #backofthenapkin #TheArtOf Sales

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We are walking talking vision-processing machines. The visual mind never sleeps. @dan_roam #TheArtOf

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Following Dan Roam's creative presentation our exclusive Executive Panel took the stage featuring: 

The Art of Sales Executive Panel includes Dennis Cerasoli: @MicrosoftCanada Kevin J. Peesker: @Dell Kristie Painting: @CheckOut51 #TheArtOf

January 28, 2014

The executive panel was very impressive! Great insights were shared from our panel members and the crowd was lively and amused by their knowledgable - and at times, humorous responses! Overall it was a very informative session:

Figure out what will excite your customers - listen to what they need and get them excited about your product Kristine @Checkout21 #TheArtOf

January 28, 2014

Following the Executive Panel and a lunch break was speaker Jim Fannin, author of S.C.O.R.E. for Life . Jim spoke on Selling Like a Champion: The 5 Keys to Optimum Achievement:

#TheArtOf: @jimfannin: you aren't a salesperson, you're an influencer of thought pic.twitter.com/3rlpG1ybog

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Have you ever considered challenging your customers? Matthew Dixon, bestselling author of The Challenger Sale: Taking Control of the Customer Conversation spoke next on why the best salespeople don't just build relationships with customers - they challenge them:

Tell the client what they are missing based on your experience - what they missed in their due diligence. #TheArtOf @matthewxdixon

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Following another networking break Stephen Shapiro took the stage to discuss Sales Creativity: How to Out-Innovate the Competition. Shapiro took key concepts from his bestselling book Best Practices Are Stupid and inspired the audience to think more creativly and outside of the box regarding ideas and new innovations.

“The more you know something, the harder it is to learn something new" @stephenshapiro #TheArtOf

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Last, but certainly not least Daniel H. Pink took the stage to express key concepts from his betselling book To Sell is Human  and got the audience increasing their overall clarity and lead to action:

#TheArtOf: @DanielPink: we've gone from buyer beware to seller beware due to info symmetry thanks to the web pic.twitter.com/3wPfSS4UUv

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In conclusion The Art if Sales Toronto 2014 was a huge success. Thank you to everyone who attended, our speakers and our generous sponsors! See you out at the next event.