Let’s say you think you’re funny. As far as you’re concerned, a sense of humor is one of your best traits. There’s just one problem...
Those "Will It Blend?" videos of some guy throwing an iPhone in a blender and the instantly viral Shakeweight ads have millions and millions...
It is such a cliché to say that the web has radically transformed companies, and indeed entire industries. Yet I believe that the greatest transformation...
Canadians love their smartphones. 33% of us have one and we don’t leave home without it. With 79% of Canadian smartphone users unable to leave...
Adversperience, the most recently identified genre in the Art of Marketing, is the convergence of Advertising and Experiential...
One idea that is starting to become very clear in the minds of many of the senior business leaders with whom I work is simply this – the most sustainable...
What can a reality TV show teach businesses about how to handle their unhealthy organization?
We kicked off our inaugraul small business conference in Toronto during Small Business Month. Presented by Visa, The Art of Small Business conference...
The January 2012 cover story of Fast Company magazine was all about Generation Flux. You’ve heard of Gen X, Gen Y and more, but what is...
A few years ago we were asked to conduct a workshop at Crothall Healthcare. With thirty thousand employees, this is one of the largest and...
Marketers were simply responsible for creating a demand for their products or services. Someone else took care of the consumer relationship pre or post...
Mobile ads are not Internet ads. Mobile ads are not like other ads. Marketers can say whatever they want about advertising. Many brands feel...
