Have you ever wondered why 20% to 60% of your customers leave you? Often within the first 100 days? Joey Coleman is a world-renown customer retention expert and will be one of six speakers presenting at this year’s The Art of Sales conference. Coleman has presented to the likes of Hyatt Hotels, NASA, Deloitte, the World Bank, Zappos, and other businesses and organizations on how to transform customers into a lasting, loyal relationships. Relationship building with clients is one of the most important strategies and forecasted to be the leading revenue advantage in 2015.
Within the first 100 days of a transaction customers are making their opinions of you and of your business
As customers we don’t like uncertainty, it leads to feelings of buyer’s remorse. As a business executive you are subjecting customers to this interaction as soon as they decide to do business with you. Within the first 100 days of a transaction customers are making their opinions of you and of your business whether you are aware of it or not. The key is to not let these individuals stray off their initial feelings of acceptance and pleasure in their decision to invest. This strategy in turn will help to convert initial customers into brand enthusiasts.
Joey’s solution to the problem of retaining customers is to challenge and change the psychology of buyer’s remorse in the beginning moments of a business relationship. He believes that if you can get the first 100 days right with a customer you have them for life. His leading point is by making a personal connection with a client or customer within the first 100 days this will keep them around for a lifetime. These personal connections could be as simple as a personalized note or a small gift – he is sure to provide his audiences with tons of examples. Not only will these relationship skills be financially beneficial for your company, but it will also help to acquire brand advocates for your business. Joey’s research concludes that if you can decrease defection rates in your business by 5% you can increase profits by 25-100%.
As customers we don’t like uncertainty, it leads to feelings of buyer’s remorse
Give yourself and your company the advantage of learning the opportunities on how to amaze your customers by attending The Art of Sales conference on January 26th. Network with over 1,500 of Toronto’s top sales executives and learn from the best in the industry. Joey Coleman is just one of 6 of the world renown thought leaders presenting at this year’s conference. For more information on The Art of Sales and registration please click here.
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