Review: The Art of Marketing - Toronto 2014

Canada’s #1 Marketing Conference: The Art of Marketing presented by IBM returned to Toronto on May 28th featuring five internationally renowned bestselling authors and thought leaders. Over 2,000 of Canada’s most influential business leaders attended this year’s conference to develop a clearer understanding of how the world of marketing is changing and developing:

Excited to be at the Art of Marketing today (@TheArtOf). Cannot wait to learn from some of the best! #TheArtOf

May 28, 2014

 Our fantastic host Ron Tite kept the day running smoothly start to finish:

@rontite is hosting again at #TheArtOf Marketing in Toronto. Score! There will be laughs today:)

May 28, 2014

Scott Stratten was first to take the stage to speak on Unmarketing: stop marketing, start engaging. Scott’s presentation was both humorous and informative - a crowd favourite:

A logo is a trigger. When you see it, you remember the latest and most extreme interaction via @unmarketing #theartof @theartof

May 28, 2014

Nenshi's not great at Twitter. @Nenshi's great at people and sometimes it happens on Twitter. @unmarketing #theartof

May 28, 2014

Denise Lee Yohn, bestselling author of What Great Brands Do: Seven Brand-Building Principles took the stage next. Denise spoke on how strong brand-building drives profitable growth, enhances stakeholder relationships, and engages employees:

Great brands operate like a lighthouse not a spotlight. Surrounding themselves with people with the same values. @deniseleeyohn #TheArtOf

May 28, 2014

@deniseleeyohn our mission is to be great! Be personal and be there. Hope we can be there for you as well. #TheArtOf

May 28, 2014

Following a short networking break the highly anticipated Malcolm Gladwell took the stage. Malcolm spoke on his book David and Goliath - Underdogs, Misfits, & the Art of Battling Giants. He had a very powerful stage presence and drew upon history, psychology, and powerful storytelling to reshape the way we think of the world around us:

Be the person who can have really bold ideas & carry them through in the face of disapproval –– @gladwell #cmanc #theartof

May 28, 2014

"Contempt is the emotion of exclusion." - Malcolm Gladwell at #theartof

May 28, 2014

After lunch our exclusive Executive Panel took the stage for a Q&A session with Ron Tite. These executives were:

• Andre Leidenheimer Ruiz Soler, Director of Enterprise Marketing - Microsoft Canada

• Andrew Zimakas, Chief Marketing Officer -Tangerine

• Nicolas Gaudreau, Chief Marketing Officer -Yellow Pages Group

• Michael J. Beckerman, President - Ariad Communications

Good luck to @TheArtOf Marketing today! Looking forward to some feedbyelloack from one your panelists @andrewzimakas #TheArtOf

May 28, 2014

Bestselling author Matthew Dixon took the stage next to discuss customer loyalty by reducing customer effort. Matthew’s insights were well received by all as he provided many valuable takeaways for everyone in the industry:

Customers tell 10x more people about a negative experience than a positive one - @matthewxdixon #TheArtOf @douglasjfoley #cmanc

May 28, 2014

Learned new customer #loyalty insight from @matthewxdixon today at #TheArtOf #cmanc! Pleasure meeting you. pic.twitter.com/XCwL0ShhPk

May 28, 2014

 

 

In closing The Art of Marketing was once again a sold-out event. Many thanks to all of our generous sponsors and to Ron Tite for contributing to the large success:

Great day at #TheArtof! Once again @rontite is amazing!

May 28, 2014

The Art of Marketing provided valuable takeaways for top professionals in the industry. Overall it was a priceless day which educated through experience and gave a competitive advantage to all who attended:

Thanks to #TheArtOf for a fabulous event today. Outstanding speakers. Professional staff & helpers. You earned my loyalty. Thx!

May 28, 2014

Great day at #TheArtOf. Inspiration and tangible takeaways. Thanks! #timewellspent

May 28, 2014

Thanks to the 2000+ people in the audience at #TheArtOf. You were freakin awesome to speak to. #ArtofMarketing #CMANC

May 28, 2014

 

Be sure to view photos from our event via The Art Of Facebook Page!