Social Summary: The Art of Marketing – Toronto 2016
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Generate Serendipity
Brian WongSerendipity works in two ways: you either hope it happens, or make it happen. When opportunities present themselves, it is up to us to make the most of it, and create even more opportunities for ourselves.
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How Fast Companies Have to Be In Social Media
Jay BaerWhat is the current problem with Social media and businesses? Complaints are NEVER answered. If you want to retain customers with great customer service & experience, you cannot just be fast, you have to be everywhere.
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The Grey Zone of Small and Big Data
Martin LindstromIs there a perfect formula to mine and draw accurate conculsions about consumer behavior? All evidence points towards a combination of both datamining and Small Data. More companies have started combining both to track human interaction and behaviour to better our businesses.
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