Social Summary: The Art of Marketing – Toronto 2016

The Grey Zone of Small and Big Data

Is there a perfect formula to mine and draw accurate conculsions about consumer behavior? All evidence points towards a combination of both datamining and Small Data. More companies have started combining both to track human interaction and behaviour to better our businesses.

What the Brand Is... And What It Has Become

For many brands, the struggle lies in developing mobile experiences that are equal to their website. What should they do? Sit out mobile and wait for Virtual Reality? When developing businesses to leverage a mobile experience, today's leaders often forget that understanding the consumer of today is another world entirely.

Three Deadly Digital Marketing & Analytics Myths, De-Mythified

Nothing worth doing is without a collection of awesome myths. The original intent is lovely. “Here’s something that works, come follow me!” The problem with myths is...