Social Summary: The Art of Marketing – Toronto 2016
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Conference Summary: The Art of Marketing - Toronto 2017
The Art OfThe Art of Marketing came to Toronto on April 3rd, 2017. Here are the summaries of the presentations featuring Ann Handley, Ron Tite, Jonah Berger, Ryan Holiday, Terry O'Reilly and Troy Carter.
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How to Engineer a Reverse Innovation
Vijay GovindarajanWhen a company investigates a new product opportunity, it is important to define the problem, and the requirements that will dictate a viable solution, independently from...
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What the Brand Is... And What It Has Become
Mitch JoelFor many brands, the struggle lies in developing mobile experiences that are equal to their website. What should they do? Sit out mobile and wait for Virtual Reality? When developing businesses to leverage a mobile experience, today's leaders often forget that understanding the consumer of today is another world entirely.
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