Social Summary: The Art of Marketing – Toronto 2016
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How Fast Companies Have to Be In Social Media
Jay BaerWhat is the current problem with Social media and businesses? Complaints are NEVER answered. If you want to retain customers with great customer service & experience, you cannot just be fast, you have to be everywhere.
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What the Brand Is... And What It Has Become
Mitch JoelFor many brands, the struggle lies in developing mobile experiences that are equal to their website. What should they do? Sit out mobile and wait for Virtual Reality? When developing businesses to leverage a mobile experience, today's leaders often forget that understanding the consumer of today is another world entirely.
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How to Engineer a Reverse Innovation
Vijay GovindarajanWhen a company investigates a new product opportunity, it is important to define the problem, and the requirements that will dictate a viable solution, independently from...
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