Social Summary: The Art of Marketing – Toronto 2016

Each issue is full of actionable articles from some of today's thought-leaders in marketing, sales, leadership and innovation. We'd love to send you a free digital copy each time a new issue comes out.
Subscribe For Free ›Is there a perfect formula to mine and draw accurate conculsions about consumer behavior? All evidence points towards a combination of both datamining and Small Data. More companies have started combining both to track human interaction and behaviour to better our businesses.
In our MBA-saturated culture, strategy-based thinking tends to overshadow design- and idea-based thinking. Wary of the big idea...
For many brands, the struggle lies in developing mobile experiences that are equal to their website. What should they do? Sit out mobile and wait for Virtual Reality? When developing businesses to leverage a mobile experience, today's leaders often forget that understanding the consumer of today is another world entirely.
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