Social Summary: The Art of Marketing – Toronto 2016
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Conference Summary: The Art of Marketing - Toronto 2016
The Art OfHere are the key takeaways from each speaker at The Art of Marketing in Toronto and their visual summaries drawn by Carolyn Ellis. .
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Invest More in Design and Less in Strategy
Eric RyanIn our MBA-saturated culture, strategy-based thinking tends to overshadow design- and idea-based thinking. Wary of the big idea...
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What the Brand Is... And What It Has Become
Mitch JoelFor many brands, the struggle lies in developing mobile experiences that are equal to their website. What should they do? Sit out mobile and wait for Virtual Reality? When developing businesses to leverage a mobile experience, today's leaders often forget that understanding the consumer of today is another world entirely.
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