Social Summary: The Art of Marketing – Toronto 2016

Three Deadly Digital Marketing & Analytics Myths, De-Mythified

Nothing worth doing is without a collection of awesome myths. The original intent is lovely. “Here’s something that works, come follow me!” The problem with myths is...

Generate Serendipity

Serendipity works in two ways: you either hope it happens, or make it happen. When opportunities present themselves, it is up to us to make the most of it, and create even more opportunities for ourselves.

The Grey Zone of Small and Big Data

Is there a perfect formula to mine and draw accurate conculsions about consumer behavior? All evidence points towards a combination of both datamining and Small Data. More companies have started combining both to track human interaction and behaviour to better our businesses.