Social Summary: The Art of Marketing – Toronto 2016

Generate Serendipity

Serendipity works in two ways: you either hope it happens, or make it happen. When opportunities present themselves, it is up to us to make the most of it, and create even more opportunities for ourselves.

Invest More in Design and Less in Strategy

In our MBA-saturated culture, strategy-based thinking tends to overshadow design- and idea-based thinking. Wary of the big idea...

Three Deadly Digital Marketing & Analytics Myths, De-Mythified

Nothing worth doing is without a collection of awesome myths. The original intent is lovely. “Here’s something that works, come follow me!” The problem with myths is...